Andreas Kohn has been appointed as Resort Commercial Director at Bürgenstock Resort Lake Lucerne

Andreas Kohn brings more than 25 years of international experience within the luxury hotel sector and is recognised for his expertise in strategic brand positioning and sustainable revenue growth.

Most recently, Kohn worked as an independent hospitality advisor, supporting international luxury hospitality brands with the development of commercial strategies. His recent consultancy work includes Adlon Kempinski Berlin, where he developed commercial business plans and led performance optimisation across revenue channels, as well as Clinique La Prairie, where he advised on commercial strategies for new health resort projects in Saudi Arabia and China.

Prior to this, Kohn served as Senior Vice President of Sales & Marketing at Capella Hotel Group in Singapore, overseeing the group’s global sales and marketing strategy, supporting multiple hotel openings and contributing to the successful positioning of new brands.

Throughout his career, Kohn has also held senior leadership roles with internationally recognised hospitality brands including The Ritz-Carlton Hotel Company, Mandarin Oriental Hotel Group and Marriott International, where he consistently delivered revenue growth, expanded market presence and built high-performing commercial teams.

With extensive expertise in developing data-driven sales strategies, building global partnerships and positioning luxury brands, Kohn will play a key role in further enhancing the resort’s international profile.

Perched 500 metres above Lake Lucerne, Bürgenstock Resort Lake Lucerne is regarded as one of Switzerland’s most prestigious luxury destinations. The resort combines exclusive accommodation, authentic cuisines from around the world and multi-award-winning spa facilities to create a unique experience all year round. Renowned for its iconic architecture and international appeal, the resort continues to set benchmarks within European luxury hospitality.