Adam Modica has been appointed as General Manager at 33 Hotel New York City Seaport

New York City's 33 Hotel, a 66-key boutique hotel in the heart of the historic South Street Seaport neighborhood, today announced the appointment of Adam Modica as General Manager, effective immediately.

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A native New Yorker, Modica brings over 25 years of hospitality leadership experience across the New York City market, including more than a decade as General Manager of both branded and independent hotels. He has held leadership roles with some of the industry's most respected brands, including Marriott, Hilton, Hyatt, and IHG, as well as a range of independent and lifestyle properties.

With a predominantly operations-focused background, Modica combines hands-on leadership with deep expertise in commercial strategy and revenue generation - including hotel operations, revenue optimization, budgeting and forecasting, sales and marketing collaboration, capital improvement initiatives, guest satisfaction, and overall asset performance. He has a track record of partnering with commercial teams to identify revenue opportunities, strengthen market positioning, and drive sustainable, profitable growth.

In his new role, Modica will focus on enhancing the guest experience, deepening the hotel's connection to the historic South Street Seaport neighborhood, and continuing to showcase 33 Hotel as one of New York City's standout neighborhood hotels.

Modica holds a Bachelor of Science degree in Hotel, Restaurant and Institutional Management from The Pennsylvania State University.

Adam Modica is an alumnus of Penn State University – Class of 1999.

General Management USA & Canada United States New York New York

Crescent Hotels & Resorts is an award-winning, nationally recognized, operator of hotels and resorts with over 120 properties in the United States & Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, and Hyatt. Crescent also operates a collection of independent and lifestyle properties under the Latitudes Collection umbrella.