Scott Alderson has been appointed as Director of Commercial at Pan Pacific Perth
Pan Pacific Perth has appointed Scott Alderson as Director of Commercial, bringing over two decades of commercial leadership experience and a proven track record of driving business success within leading hospitality organisations.
In his role, Scott will drive the hotel's commercial strategy across sales, revenue and business development, supporting Pan Pacific Perth's continued growth and reinforcing its position as one of Australia's leading luxury hotels.
As a recognised leader within Western Australia's tourism and hospitality landscape, Scott most recently served as the Director of Sales at Crown Perth Resort, leading the commercial team responsible for driving conferencing and hotel revenue across the Resort's three hotels and extensive convention centre for many years.
Prior to Crown Perth, Scott held senior sales and marketing leadership positions within InterContinental Hotels Group in New Zealand and Mantra Group in Australia, leading commercial strategies across multiple states and territories. In 2025, he was recognised as a finalist for both the WA Tourism Award for Individual Excellence by a Tourism Professional and the Sally Webster Ally Award, recognising his contribution to the industry and commitment to inclusive leadership.
Alongside his executive career, Scott has played an active role in shaping the state's tourism and export sector, currently as Chair of the Western Australia Branch Committee of the Australian Export Council, winning their national award for Individual Contribution in 2024. He has also recently returned to the Destination Perth Board, having previously served as Treasurer from 2018-2021, reflecting his longstanding commitment to strengthening Western Australia's visitor economy and industry collaboration.