Martin Aguilar has been appointed as Director of Sales & Marketing at W Hoboken
W Hoboken, one of New Jersey's premier luxury lifestyle destinations and the city's only full-service luxury hotel, is pleased to announce the appointment of hospitality industry veteran Martin Aguilar as the property’s new Director of Sales & Marketing. Stepping into the role during a pivotal period of expansion following the property’s comprehensive 2025 renovation, Aguilar oversees strategic brand visibility, sales operations, and marketing initiatives through a community-driven lens.
In his new role, Aguilar oversees all aspects of the property’s sales and marketing functions, elevating W Hoboken’s brand awareness through memorable, accessible, and culturally immersive programming. Under his leadership, the property is building upon its foundational passion points of stance, sound, body, and scene - supporting the hotel’s position as a highly energized hub of local culture, music, and connections. His efforts extend to the hotel’s food and beverage concepts as well, positioning Halifax and the Living Room Bar as key meeting points within the hotel and community for creating connection.
Aguilar’s entry into hospitality stems from a background in media buying and audiovisual event production sales, where he got his first taste of the hospitality industry.. Following this experience, Aguilar joined Starwood Hotels & Resorts at The Westin Grand Central, where he discovered his passion for group sales and connected with industry professionals who ultimately helped shape the future of his career. Since then, his experience has spanned both large and lifestyle/boutique properties across iconic New York City hotels, and most recently, the Canopy by Hilton in Jersey City.