Jeff Graham has been appointed as Area Director of Sales and Marketing at Mission Pacific Beach Resort - JDV by Hyatt

Graham will direct sales and marketing commercial strategy for both resorts across luxury leisure, group and social bookings.  He will oversee each property’s sales and marketing teams and work alongside resort leadership, ownership and Hyatt’s commercial organization to build demand while keeping the two identities distinct. A key focus will be integrating the resorts’ culinary, wellness and experiential offerings into a broader destination strategy for Oceanside.

Throughout his career, Graham has held senior commercial and sales leadership positions with luxury hotels, resorts and hospitality organizations including Preferred Hotels & Resorts, Starwood Hotels & Resorts, and Irvine Company in Newport Beach. His experience spans independent luxury properties and global hospitality brands, with an emphasis on building high-performing teams, developing strategic partnerships and creating integrated commercial strategies that drive both revenue and long-term brand value.

Graham began his career in Vancouver, leading sales and marketing at the Metropolitan Hotel and later he served as regional director of two Starwood hotels in Vancouver and helped open the Westin Wall Centre Vancouver prior to the 2010 Winter Olympics. Together, the two hotels form the city’s largest urban hotel complex in Western Canada.

In 2023, Graham became regional director, America West, at Preferred Hotels & Resorts, where he oversaw 32 luxury properties in the California region. Most recently, he served as director of sales and marketing at The Sun Rose West Hollywood, where he helped lead the hotel’s transition from Montage International management to independent luxury hotel on West Hollywood’s legendary Sunset Strip.

Graham arrives as both resorts mark five years in Oceanside. Since opening in May 2021 as San Diego County’s largest oceanfront development in more than 50 years, Mission Pacific and The Seabird have reshaped this stretch of North County San Diego, drawing travelers to Oceanside’s pier, surf culture and arts district. Together they offer 387 guest rooms and nearly 33,000 square feet of ocean-view event space.

A Vancouver native, Graham studied business and economics at the University of British Columbia. Outside of work, he enjoys spending time at the beach and hiking with his two dogs, Bella and Friday.

For more information, please visit missionpacifichotel.com and theseabirdresort.com.