IHG Unveils Strategic Overhaul of its Upper-Midscale segment in Greater China’s Hotel Market

IHG Hotels & Resorts has recently announced a bold strategic overhaul of its four upper-midscale brands in Greater China — Atwell Suites, EVEN Hotels, Holiday Inn, and Holiday Inn Express. Focused on optimizing investment structures and ongoing brand refreshments, the upgraded strategy is designed to deliver high-efficiency, high-return solutions for hotel owners in this fast-evolving market.

The return of the Chinese tourist?

This second part of EHL Institutional Visibility’s three-part series on China looks into the long-awaited return of Chinese tourists. It also addresses shifting trends in Chinese travel. We turn to Dr Yong Chen, Associate Professor of Economics at EHL Hospitality Business School, for insights.