Marriott Gives a Peek Into Its New R&D Lab for Post-Pandemic Travel
Research and development labs aren’t just a thing for Big Pharma and Silicon Valley. The world’s largest hotel company has one mapping out its post-pandemic future.
External Articles
A Guide to Boutique Hotel Group Marketing Strategy in 2022
As many hotels attempt to chart a course into the uncharted territory of post-pandemic hospitality, Vienna House, the Austrian hotel group that is all about endless exploration, the European zeitgeist, and modern hospitality, has forged ahead, setting an example for others in the industry to follow. The trick to their success? Holding strong to their values of “being yourself, sharing your talent, making it simple, and taking initiative.” These values are certainly visible in their digital strategy, as directed by Adrian Schmidt, Vienna House’s Corporate Director Commercial Marketing & Digital Strategy. We spoke with Adrian to learn more about their marketing strategy as a tech-forward, early-adopting boutique hotel group in the DACH region, overrated and underrated tech, and what it takes to succeed in hotel marketing in 2022. Read on to learn more about what a modern boutique hotel group marketing strategy looks like for 2022 and beyond.
Dezeen's top 10 hotels of 2021
With the year drawing to a close, some of us are already thinking about where to holiday in 2022. As part of our review of 2021, Dezeen rounds up 10 impressive new hotels, including Pharrell Williams' Goodtime Hotel, a 17th-century monastery conversion and clifftop villas on the Jurassic Coast.
Accor's Lifestyle Hotel Development Pace Accelerates
The moves Accor has made in recent years to grow its global portfolio and further organize its lifestyle brand offerings has prepared the Paris-based hotel company for accelerated expansion, particularly as the world makes collective steps toward recovery.
Step Inside Some of the World's Most Historic Hotels
Though few may argue that traveling is more about experiencing a city than it is about enjoying the hotel, some would beg to differ. After all, a hotel—whether it’s a boutique architectural relic with no more than 20 guest rooms, or a sprawling space boasting more than one resident restaurant—has much more to offer than simply a place to spend the night. And, as much as jet-setters and locals alike appreciate a sleek, new build with all of the luxuries of an ultra-contemporary resort, there’s something refreshing—and even grounding—about living within walls that have been standing for centuries. Luckily, there’s no shortage of historic hotels across the world.
Boutique Hotels' Unique Characteristics Shine When Challenged by Pandemic
Independent hoteliers are leveraging the unique characteristics of boutique properties to capitalize on demand during a year challenged by the COVID-19 pandemic.
Marriott’s Lifestyle brand leader, Toni Stoeckl, on brand identities
Lifestyle hotels are soaring in popularity around the world. Was this expected or foreseen at any point?
A Look At Boutique, Soft-Brand Hotel Supply And Performance
Independent boutique hotel supply and soft-brand hotel supply has grown in the past decade, and hotels in these segments have weathered the pandemic better than branded hotels in some cases.
How COVID-19 Has Changed Hotel and Restaurant Design, According to Experts
The COVID-19 pandemic has had far-reaching economic effects in addition to the tragic loss of life over the past year. The hospitality industry has been hit particularly hard, with airlines cutting flights and flying half-empty planes, restaurants closing or barely staying afloat on take-out business, and hotels adjusting to fewer guests while at the same time investing in making guestrooms and public areas safe for visitors.
Hotels have been hit hard by the pandemic. How can they fight back?
Frame's editor at large sits down with Youri Sawerschel, founder of brand strategy and design agency Creative Supply, to talk about the future of hotels, post-pandemic.
How hotels should embrace change in 2021 and beyond
Humans aren't fond of change - it's deeply integrated in our DNA that we prefer the safe and known. But this year has promoted the exact opposite. The coronavirus has forced us to meet 'the new normal' and although we might not like it, we must embrace it in order to survive. And we can. After all, that's what we humans are best at; adapting to survive. In the hospitality industry, Covid-19 has caused millions of closed businesses, people being fired or furloughed, and a growing feeling of despair. But is there really nothing we can do? No ways to stay on track to get through this pandemic?Of course there is.
Ian Schrager: “I Don’t Believe in Paradigm Shifts”
Boutique hotelier Ian Schrager—founder of Ian Schrager Company and the mind behind brands including EDITION Hotels, in partnership with Marriott, and PUBLIC—is "quite convinced" of the industry's inevitable return to normalcy. "Not a new normal, but the same norm that we've always had. It's just a question of when."
Small the new big for hotels post-pandemic, says Oyo CEO
The COVID-19 pandemic will mean holiday-goers will shy away from larger hotels for the foreseeable future in favor of boutiques and home rentals, the CEO of India-based hospitality startup Oyo Hotels and Homes told Reuters.
This is the future of hotel design after coronavirus, according to hospitality architects
The global pandemic halted travel in the short term, but its effects are going to last into the foreseeable future — and possibly forever.
How COVID-19 could impact hospitality design: The distributed restaurant
No industry has been as badly impacted by the current pandemic as the hospitality industry. Sales at restaurants in the US are expected to decline by over € 207 billion during the next three months according to the National Restaurant Association. Venues in London are already reporting a 47 per cent drop in year-on-year footfall. If the situation persists into the summer, the World Travel and Tourism Council projects a global loss of 75 million jobs and over €1.9 trillion in revenue. The question now is, what comes next - what can be done to convince consumers to book again and how to better prepare brands for similar events in the future.
Why Hotel Designers Predict Bright Times Ahead
The global hotel industry will in all likelihood rebound quite nicely once things return to some sense of normalcy, according to top architects who specialize in hotel design. Given the current situation, hotels around the world are facing challenges the likes of which they've never experienced. However, the design work seems to be remaining steady, especially with clients that have been planning and budgeting for renovations for years now. While some are phasing to preserve cash flow, it is evident that hotels are committed to being competitive when the industry ticks back up again. Four highly respected designers offer their opinions.
CitizenM Is One of the Trendiest Hotels on the Planet
One of the best feelings about traveling is arriving at your hotel, settling into your room, and just taking a few moments to absorb the ambiance. At citizenM hotels, this is doubly true. Not only does this hotel chain offer comfortable rooms, but also a creative, colorful atmosphere that guests (and non-guests) can enjoy.
Award-Winning Architect Reimagines The Hotels Of The Future
One of the most-celebrated architects in the world, Lauren Rottet is the genius behind the design of many exceptional hotels around the world, from the Hotel Alessandra in Houston, Texas, the Surrey Hotel in New York City, to the new Hilton Conrad Hotel in Washington, D.C.
Accor's Bazin Revamps Hotel Group's Focus To Asia And Luxury
This story appears in the March 2020 issue of Forbes Asia. Standing in the lobby of Singapore's iconic Raffles Hotel, Sébastien Bazin, the CEO of the French hotel giant Accor, declares: "This is the best hotel on the planet," drawing applause and cheers of "bravo" from the VIPs gathered to hear him.
Is There A Brave New Future For London’s Brutalist Hotels?
When Camden Council put their Euston Road annex up for sale in 2015, only one bid didn't want to demolish the building. Built in 1974, this concrete building had been an unloved feature of Kings Cross for 40 years. Now, as the Standard Hotel's first foray beyond the US it sparkles with a two-floor roof extension and an outside elevator that climbs up an exterior that was widely nicknamed the Eggbox by under appreciative locals in its former life (Londoners like nicknaming their building, see also the Gherkin and the Walkie-Talkie building.)