European Hotel Investment Market 2020: Surprisingly Optimistic Results
Nearly a year into our days of forced telecommuting and videoconferencing, the words 'impact of COVID-19' continue to ring in our ears. The hospitality industry has undoubtedly borne the brunt of this crisis, as many hotels across Europe continue to record single-digit occupancies, with average revenues per room down by nearly 70% in 2020. However, it would be hasty to presume that the long-term prospects of hospitality are all doom and gloom.