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Opinion Articles

Opinion Article

UEFA Women’s Euro 2025: Switzerland’s Summer of Football

When Switzerland welcomed the UEFA Women’s Euro 2025, it was more than just another major football tournament; it was a nationwide festival that brought together sport, culture and tourism in a way few countries could replicate. Over 650,000 fans filled stadiums across eight host cities, with an additional 500 million viewers watching on television and online. All but two of the 31 matches were sold out with fans coming from over 100 countries, reflecting the global pull of the women’s game.

Lionel SaulAmélie KellerGuy Llewellyn
By Lionel Saul, Amélie Keller, and Guy Llewellyn
Switzerland
Opinion Article

Hotel Market Beat 2025 H1 - UK

The UK hotel investment market witnessed a marked decline in transaction volumes during H1 2025, largely attributable to a subdued level of portfolio transactions compared to 2024. Although most UK markets saw a contraction in transaction activity, standouts such as Edinburgh and Glasgow demonstrated resilience, with Edinburgh recording a 136% increase in volume—primarily driven by high-value, single-asset transactions, including the sale of the W Edinburgh to Schroders. London, while representing 64% of the overall transaction volume, experienced a sharper year-on-year decline compared to regional markets. The overall reduction in volumes for H1 may reflect extended deal timelines, with many transactions being deferred to the second half of the year. Looking ahead, transaction activity is expected to recover as pricing expectations between buyers and sellers converge and financing conditions continue to stabilise.

Anastasia CooperFrancesca Madden
By Anastasia Cooper and Francesca Madden
United Kingdom
Opinion Article

Vienna Hotel Market Spotlight YE June 2025

The sample of branded full-service hotels in Vienna recorded a notable increase in profit during the 12 months ending in June 2025. The GOP per available room (GOP PAR) increased by 13.8% (YoY), driven by a 6.1% revenue rise that outpaced the 2.5% increase in expenses. While revenue growth slowed to 5.4% in H1 2025, it still surpassed expenses (+4.0%), leading to an 8.8% GOP PAR increase.

Nicolas HorkyAlina Cazachevici
By Nicolas Horky and Alina Cazachevici
Austria
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Hospitality Net
Opinion Article

Edinburgh Market Pulse 2025 – Leading the Way from the North

Edinburgh is the economic, cultural and political capital of Scotland and is considered one of the UK’s primary powerhouses. This reputation has fuelled significant population growth over the past decade, with the Edinburgh metropolitan area reaching nearly 559,000 residents in 2024, a 12.0% increase since 2014. A compact city steeped in history, with notable cityscapes and exceptional views, Edinburgh is a renowned weekend-break destination with an international airport recording strong passenger growth and fast rail links on the East Coast Mainline branch. As the second most visited city in the UK after London, Edinburgh’s appeal lies in its cultural vibrancy and strategic location. Moreover, the Edinburgh Festival Fringe continues to be a global cultural highlight. In 2024, the festival sold approximately 2.6 million tickets (compared to 2.5 million in 2023), reaffirming its status as the largest annual arts festival in the world.

Alexandra DumoulinMargherita Rivetti
By Alexandra Dumoulin and Margherita Rivetti
Edinburgh, United Kingdom
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Opinion Article

The Algarve Market Pulse 2025 – Chain Reaction: A Hotel Revolution

The Algarve is one of Portugal’s most popular tourist regions, accounting for approximately 30% of overnight stays in the country. Known for its mild climate and 3,000 hours of sunshine annually, it first rose to prominence in the 1960s as an upscale alternative to the Mediterranean. Today, it remains a favourite for retirees and second-home buyers from Northern Europe. The region is also considered one of the world’s leading golf destinations, hosting 31 of Portugal’s 75 golf courses. Strict development controls have preserved much of the coastline, distinguishing it from other overdeveloped European resorts.

Alexandra DumoulinClemence Sennavoine
By Alexandra Dumoulin and Clemence Sennavoine
Algarve, Portugal
Opinion Article

Swiss Tourism’s Long Decline: Can the Alpine Giant Regain Its Global Standing?

Compared to other countries, Switzerland has steadily become less and less popular as a vacation destination, which raises important questions about the factors shaping international tourism flows. This article examines the role of demographic change, particularly ageing populations, in influencing destination rankings and looks at what these trends may imply for the future of Swiss tourism.

Dr. Thomas Davoine
By Dr. Thomas Davoine, Assistant Professor, EHL
Switzerland
Opinion Article

Madrid Market Pulse 2024 – Smashing the Rate Ceiling

As the capital of Spain, Madrid holds a prominent position as a cultural, economic and political hub in Europe. Its rich history, vibrant arts scene, world-renowned culinary offerings as well as its many corporate head offices and financial institutions attract a diverse range of visitors, including both leisure travellers and business professionals. Additionally, Madrid's strategic location within Spain and its well-connected transportation infrastructure, including its international airport and high-speed rail services, facilitate easy access for both domestic and international travellers. The city's tourism sector, which was heavily impacted by the COVID-19 pandemic, experienced a gradual recovery from the latter half of 2021, buoyed by successful vaccination campaigns and the easing of travel restrictions both domestically and internationally.

Alexandra DumoulinCassandre Pene
By Alexandra Dumoulin and Cassandre Pene
Madrid, Spain
Opinion Article

Hotel Market Beat 2024 H1 - Italy

Investment TrendsItalian hotel transactions exceeded €800 million in H1 2024, involving over 30 properties and nearly 4,500 rooms. This marks a 90% increase compared to H1 2023, positioning Italy as the fourth largest European market by transaction volume for the first half of 2024, behind the United Kingdom, Spain, and France. Hotel investments were primarily driven by domestic and European investors, amounting to 85% of the volumes in H1.

Cushman & Wakefield
Italy
Opinion Article

Berlin Market Pulse 2024 – A Bright Outlook

Berlin, Germany’s largest city with a population exceeding 3.7 million, is a vibrant hub of culture, innovation and diversity. Renowned for its top universities, dynamic sports events, world-class museums and captivating arts scene, Berlin offers a rich tapestry of experiences. With residents of 190 different nationalities, Berlin embraces inclusivity and creativity, making it a truly cosmopolitan destination.

Julia DzerkachAlexandra Dumoulin
By Julia Dzerkach and Alexandra Dumoulin
Berlin, Germany
Opinion Article

Hotel Market Beat H1 2024 - UK

Transaction volumes in the UK hotel real estate market have significantly increased in the first half of 2024, reaching levels unseen since H1 2015. According to new data from Cushman & Wakefield, this revival saw around £3.9 billion transacted by hotel investors in the first half of the year. Fuelled by several major private equity portfolio deals, half-yearly investment saw a 210% upswing in activity versus the same period in 2023.

Jack WallsworthArsh Gupta
By Jack Wallsworth and Arsh Gupta
United Kingdom