Press Releases

UN Tourism in Morocco: Driving Investments and Celebrating Innovation in Africa’s Most-Visited Destination

In an official visit to the Kingdom, UN Tourism Secretary-General Zurab Pololikashvili celebrated its achievements in growing tourism and making the sector a pillar of economic diversification and sustainable growth. According to the latest UN Tourism data, Morocco welcomed 17.4 million international tourists in 2024, a 20% increase on 2023, making it the most-visited country in all of Africa. Ms. Fatim-Zahra Ammor, Minister of Tourism Handicrafts and Social and Solidarity Economy for the Kingdom, shared the official data, and outlined the prospects for the years ahead, with Morocco set to co-host the 2030 FIFA World Cup and the 35th edition of the African Cup of Nations (AFCON-2025).

UN Tourism and CAF Advance Tourism Investments in Americas and Launch Guidelines for Brazil and Panama

Within the framework of the 2025 FITUR international tourism trade fair, the two organizations jointly hosted a special Investments Breakfast, bringing together public and private sector leaders to explore opportunities and challenges surrounding driving investments into the sector across the region. The event highlighted the massive investment potential of the region, noting:

UN Tourism and CAF Strengthen Collaboration to Promote Regional Branding and Sustainable Tourism

A new Memorandum of Understanding signed by UN Tourism Secretary-General Zurab Pololikashvili and CAF Executive President Sergio Díaz-Granados is focused on enhancing the visibility of the Regional Brand of Latin American and the Caribbean. The Brand was created by CAF with the aim of attracting more investment in tourism, fostering partnerships and developing initiatives that drive the growth of the region and help it achieve a more prominent role on the global stage.

2025 Strategic Priorities

The travel industry’s potential to supercharge the American economy and spirit is real; so too are the challenges of a new, dynamic political environment and overcoming a longstanding struggle to effectively communicate the travel industry’s value. U.S. Travel exists to capitalize on the industry’s opportunities while addressing its most pressing challenges.

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