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Digital is easy. Analogue is hard.

Online personalisation is easy, as it’s mostly a pattern-matching algorithm between known guest preferences and available services. It isn’t personalisation, rather just mass customisation. On property, a guest walking around is essentially anonymou...

Fergus Boyd

Hospitality Consultant

Digital is easy. Analogue is hard.

Personalization in the Hotel Industry

Personalization in hotels is often misunderstood and inconsistently applied. While some examples (like accommodating specific guest preferences or targeting frequent guests with relevant offers) achieve true one-to-one personalization, much of today...

John Burns

Hospitality Technology Consultant

Hospitality Technology Consulting

Personalization in the Hotel Industry

The Curious Catalyst: Traits of the Modern Revenue Strategist

IDeaS recently hosted its annual Converge client conference under the theme "Bold Moves, Big Impact: A New Era in Hospitality." Fitting, as bold leadership in commercial and revenue strategy is essential in this challenging environment. With declini...

Klaus Kohlmayr

Chief Evangelist and Development Officer, IDeaS

The Curious Catalyst: Traits of the Modern Revenue Strategist

"Right Time, Right Place" is as nonsense as a flying elephant

The "right time, right place" mantra treats humans like logical machines, ignoring emotion and gut feeling, which ultimately drives decisions. As a former revenue manager turned to marketing, I’ve witnessed something traditional RM theory can’t expl...

Alessandro Crotti

Alessandro Crotti

Digital Strategist and E-commerce Expert for Independent Hotels.

Direct-Your-Bookings

"Right Time, Right Place" is as nonsense as a flying elephant

Open, People-First AI for Hospitality

The proprietary vs. open AI debate masks a deeper issue: hospitality needs industry‑wide collaboration. Alliants advocates an open, people‑first approach, not walled gardens. Effective AI must be shaped by those who use it—line staff, GMs, new voice...

Tristan Gadsby

Co-Founder and CEO, Alliants

Open, People-First AI for Hospitality

Franck Droin

The hospitality environment is dynamic and often unpredictable, requiring leaders to handle a wide range of challenges, whether it’s adjusting to changing guest expectations, managing a diverse team, or responding to unforeseen circumstances. We are...

Franck Droin

General Manager at Mandarin Oriental, Macau

Mandarin Oriental

Franck Droin

Clean Data and Good Governance: The Real Foundation for Using Gen AI in Hospitality

There is really no difference between preparing data for Gen AI and for other tech tools: structured data must be normalised, deduplicated, and governed, while Gen AI is best applied to unstructured sources like reviews, transcripts, or free-text no...

Fergus Boyd

Hospitality Consultant

Clean Data and Good Governance: The Real Foundation for Using Gen AI in Hospitality

The Data Challenge: No Shortcuts to Quality or Value

In hospitality, the industry’s legacy of poor data architecture and lack of discipline in maintaining data quality has left many businesses "behind the eightball". While data is the "new oil," it has not been given the respect it deserves. My experi...

Mark Fancourt

Co-Founder at TRAVHOTECH

The Data Challenge: No Shortcuts to Quality or Value

Why Independent Hoteliers Must Connect PMS, CRS, and CRM to Unlock the Power of AI-Driven Personalisation

I believe priority #1 for independent hoteliers, midsize and smaller hotel brands is to create true two-way APIs among three crucial technology pieces: PMS-CRS-CRM. This is the only way to prepare the property for the agentic AI, expected to take ov...

Max Starkov

Hospitality & travel technologist and digital strategist

Hospitality Net

Why Independent Hoteliers Must Connect PMS, CRS, and CRM to Unlock the Power of AI-Driven Personalisation

AI in Hospitality: Stop Counting Use Cases and Start Building Clean Data Foundations

AI in hospitality cannot be reduced to a fixed list of use cases, because the technology and its applications evolve too quickly and vary too widely across companies. Each organisation runs on its own mix of operations, tech stacks, data flows, and ...

Ira Vouk

Hospitality Technology and Revenue Management consultant

Ira Vouk Hospitality 2.0 Consulting

AI in Hospitality: Stop Counting Use Cases and Start Building Clean Data Foundations