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Opinion

Demand forecasts are always wrong. Agility is more important than accurate forecasting.

As a seasoned Revenue and Profit Optimization professional I would like to reitarate (which I have already expressed in my book Hospitality 2.0 and other publications): travel demand has always been uncertain, and history never repeats itself. Recen...

Ira Vouk
Ira Vouk
Hospitality Technology and Revenue Management consultant
Ira Vouk Hospitality 2.0 Consulting
Ira Vouk
by Ira Vouk
26 August 2025Ira Vouk Hospitality 2.0 Consulting
Demand forecasts are always wrong. Agility is more important than accurate forecasting.
Opinion

From Strategy to Standards: A New Era of Accountability in Tourism Sustainability

The tourism industry is demonstrating growing commitment to sustainability, led by major hotel groups like Ascott, Mandarin Oriental, Barcelo, and Best Western. These companies recognize that sustainability is now a strategic priority, not just a tr...

Randy Durband
Randy Durband
CEO at Global Sustainable Tourism Council (GSTC)
Global Sustainable Tourism Council (GSTC)
Randy Durband
by Randy Durband
7 August 2025Global Sustainable Tourism Council (GSTC)
From Strategy to Standards: A New Era of Accountability in Tourism Sustainability
Opinion

From Compliance to Commitment: Why Hospitality Must Lead with Regeneration, Not Regulation

The delay to the CSRD may offer temporary regulatory breathing space, but it highlights a deeper truth: sustainability in hospitality and tourism must not depend solely on government mandates. If our industry remains reactive, driven only by complia...

Ioannis S. Pantelidis
Ioannis S. Pantelidis
PhD, FIH, CMBE, SFHEA, Head of Department of Hospitality and Tourism Management, Ulster University
Ulster University
Ioannis S. Pantelidis
by Ioannis S. Pantelidis
7 August 2025Ulster University
From Compliance to Commitment: Why Hospitality Must Lead with Regeneration, Not Regulation