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Performance

European Hotel Transactions Surge in 2024 Marking a Turning Point for Investment

Last year marked a turning point for the European hotel investment market with transaction volume surging 62% year-on-year, the highest level recorded since 2019, according to our latest HVS European Hotel Transaction Report.

HVS
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Real Estate & Investment
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European Hotel Transactions Surge in 2024 Marking a Turning Point for Investment27 March 2025HVSReal Estate & Investment
European Hotel Transactions Surge in 2024 Marking a Turning Point for Investment
Beyond the basics: 7 digital marketing trends for hotels in 2025
Opinion

Beyond the basics: 7 digital marketing trends for hotels in 2025

Today, hotel digital marketing is no longer just about personalisation. While it’s still a key player, there’s so much more happening that’s reshaping how hotels connect with guests. As a marketer working in a hotel or hospitality business, if you w...

Johanna Bernuy
Johanna Bernuy
Marketing Manager at Bookboost
Bookboost
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Sales & Marketing
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Information Technology
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Digital Marketing
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Content Marketing
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Johanna Bernuy
by Johanna Bernuy
27 March 2025BookboostSales & Marketing
Beyond the basics: 7 digital marketing trends for hotels in 2025
10 Hospitality Trends Transforming the Digital Guest Journey
The Hotel Yearbook

10 Hospitality Trends Transforming the Digital Guest Journey

Guests have high expectations of their hotel stays. Seamless, self-service, hassle-free experiences have become a must-have — and the savviest hotels meet these demands with technology. Providing exceptional services to your guests in person remains...

Canary Technologies
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Guest Experience
Hotel Yearbook
HYB article by Bryan Michalis
27 March 2025Canary TechnologiesThe Hotel Yearbook 2025 - Annual Edition
10 Hospitality Trends Transforming the Digital Guest Journey
The Dollar Convenience Club
Opinion

The Dollar Convenience Club

I just received an email from the Dollar Shave Club. I’ve been a member (as in customer) of the “club” for more than 10 years. I joined the club after watching their irreverent, R-rated (for language) YouTube video that has more than 28 million view...

Shep Hyken
Shep Hyken
Customer Service and Experience Expert, Keynote Speaker and Bestselling Author
Shepard Presentations, LLC.
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CRM & Loyalty
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Guest Experience
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Shep Hyken
by Shep Hyken
27 March 2025Shepard Presentations, LLC.CRM & Loyalty
The Dollar Convenience Club
Supplier News

Marketing multi-location hotels: The ultimate guide

Hotel chains with strict brand guidelines often deliver some of the most consistent marketing in the industry — a major benefit for travelers who value reliability. But when corporate dictates the same voice for every hotel, the messaging can feel g...

Lighthouse
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Sales & Marketing
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Online Travel Agencies (OTA)
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Social Media
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Digital Marketing
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Marketing multi-location hotels: The ultimate guide27 March 2025LighthouseSales & Marketing
Marketing multi-location hotels: The ultimate guide
Recent Appointments
Opinion

What Should Be Included in Your Hotel’s E-Marketing Messages: A Comprehensive Guide

Email marketing remains one of the most powerful tools in a hotel’s marketing arsenal, and continues to outperform other digital channels. Effective e-marketing is crucial for hotels to stand out and attract potential and past guests.

Kara Freedman
Kara Freedman
Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown
Hilton
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Sales & Marketing
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Email marketing
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Kara Freedman
by Kara Freedman
27 March 2025HiltonSales & Marketing
Hilton
Hoteliers, prepare for AI – Or Be Left Behind
Opinion

Hoteliers, prepare for AI – Or Be Left Behind

We’ve seen this before. The internet, OTAs, online review management—those who moved early reaped the rewards. They weren’t necessarily the best, they were just ready when the shift happened. AI is the same. In hospitality, we don’t yet know how or ...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Information Technology
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Property Technology
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Travel Technology
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Chatbots, Robotics & AI
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Martin Soler
by Martin Soler
27 March 2025Soler & AssociatesInformation Technology
Hoteliers, prepare for AI – Or Be Left Behind
Opinion

What are the 2025 must-have uses of AI in hotel marketing?

Recently Revfine asked its Panel of Digital Marketing Experts the question “What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)?”

Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist
Hospitality Net
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Sales & Marketing
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Digital Marketing
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Chatbots, Robotics & AI
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Max Starkov
by Max Starkov
27 March 2025Hospitality NetSales & Marketing
Hospitality Net