AAA and Bread Financial Survey: 76% of Travelers Planning Milestone Trips in 2026
The survey of 1,714 Americans found younger generations drive milestone travel, with 89% of Gen Z planning trips around celebrations versus 57% of Baby Boomers.
The survey of 1,714 Americans found younger generations drive milestone travel, with 89% of Gen Z planning trips around celebrations versus 57% of Baby Boomers.
The Twin Cities market lags national recovery with RevPAR remaining $20 below U.S. average, driven by weak corporate travel and legacy oversupply from 2016-2021.
National hotel occupancy reached 66% with 70 million occupied rooms, while luxury properties led RevPAR growth at 8.7%.
Tripadvisor's 2026 report shows pet-friendly bookings surged 260% while extreme adventures grew 79%, highlighting the shift toward experience-driven travel planning.
Global guest satisfaction reached 86.7% despite record tourism volumes, with Google overtaking TripAdvisor as the leading review platform for the first time since the pandemic.
Eastern and Southern Europe lead profit growth while Western and Northern regions face margin pressure from rising labour and operational costs.
AHLA projects $805 billion in guest spending and 30,000 new jobs in 2026, with GOPPAR still at 90% of pre-pandemic levels due to rising costs.
GBTA survey of 571 professionals across 40 countries finds 59% optimistic about 2026 despite concerns over affordability (70%) and visa/border requirements (65%).
Research reveals Top 10% of U.S. households will drive $544 billion in leisure travel by 2026, with trip frequency and spending surging since 2022.
CoStar projects modest growth with RevPAR rising 1.4% in 2027, below the long-term average, driven by World Cup markets and higher-tier hotels.
CoStar data shows U.S. hotels achieved 1.6% RevPAR growth, with Miami leading ADR gains due to the College Football Championship while D.C. declined 32% against tough inauguration comparisons.
LW Hospitality Advisors tracked 392 major US hotel sales totaling $15 billion in 2025, with average sale prices down 13% year-over-year despite increased transaction volume.
Perth hit 96% occupancy with record ADR of AUD409, while Adelaide saw RevPAR surge 326% year-over-year during the cricket series.
British Columbia led with 70.4% occupancy while Montreal was the only major market to decline in both occupancy and RevPAR.
GlobalData reports M&A activity remained stable while venture financing fell 21% and private equity declined 28%.
Global guest satisfaction rose to 86.7% despite record tourist arrivals, with 3-star and 4-star hotels driving growth while luxury segment gains slowed.
The Pacific Asia Travel Association (PATA) and the Asia Pacific Outdoor Lodging Association (APOLA) have entered into a formal partnership through a Memorandum of Understanding (MOU).
Los Angeles occupancy remains below pre pandemic levels due to entertainment strikes, soft leisure demand, weak international travel, and 2025 wildfire disruptions. However, the region’s diverse economy positions it for recovery, aided by the 2026 FIFA World Cup. Entertainment production and international air travel are expected to stabilize, while ADR should grow.
CoStar data shows 2025 marked the first year since 2020 with declining occupancy (-1.2%) and RevPAR (-0.3%), though ADR grew 0.9% nationally.
UN Tourism reports 1.52 billion international tourists in 2025, with Africa leading at 8% growth and Asia Pacific rebounding 6% despite remaining 9% below 2019 levels.