Opinion Articles

Navigating the US Hospitality Landscape in 2025: Strategies for Growth Amid Dynamic Market Conditions

The U.S. hospitality industry stands on the cusp of a transformative period in 2025. While the road ahead presents challenges, it also offers promising opportunities for growth driven by economic stabilization, evolving traveler expectations, and a return to foundational revenue strategies. As stakeholders across the sector prepare to navigate this dynamic landscape, PwC US's latest Hospitality Directions sheds light on key trends shaping the industry's trajectory in the coming year.

Halifax Hotel Market Revitalization

The Nova Scotia lodging market, particularly in Halifax, has experienced rapid growth in the years following the pandemic. With welcoming immigration policies and a perceived lower cost of housing, the province has seen substantial population growth and increased capital investment, fueling lodging demand. In 2024, provincial RevPAR levels are projected to reach 128% of their 2019 benchmark, driven by rising ADR and an enhanced hotel supply.

HOTEL CURRENTS™: Hotel Financial Performance in Central and Non-Central City Submarkets, 2018 and 2024

During the pandemic, residential and commercial property prices in the central business districts (CBDs) of large metropolitan areas (MSAs) declined while prices generally increased in suburban areas. Many businesses located in CBDs that were dependent on residents, commuters, and tourists either ceased operations or relocated to the suburbs, often within the same MSA.

Final Call: Finalizing Your 2025 Hotel Budget and Flipping it to a Forecast

As we turn the calendar to 2025, hotel owners and operators are finalizing their annual budgets and ensuring they align with the latest market conditions. With STR forecasting modest growth for 2025, it’s critical for hoteliers to move beyond static budgets, take dynamic market conditions into account, and put operational strategies in place to meet and exceed budget. Here’s how to navigate the year ahead with a combination of operational adjustments and dynamic forecasting.

The Allure of Winter Travel or Why Cold Is the New Hot

Destinations in the North such as Iceland, Finland, Norway have become more popular in the recent years. Instead of picking tropical each getaways, some tourists prefer to travel to cold places in the winter months. What is there to it to the “cold is the new hot” travel tendency of some tourists?Digital communication and Marketing expert Dr. Alessandro Inversini and Lionel Saul, research assistant at EHL, and Urs Binggeli, Senior travel expert at McKinsey, weigh in on the motivations and reasons behind this phenomenon.

Stability, Revitalization, and Growth: A Look at Kansas City’s Three Prominent Submarkets

Downtown Kansas City and the Country Club Plaza are established submarkets in Kansas City, each with strong demand generators and numerous hotels, while Village West is a growing submarket with a strong pipeline of development. While these markets are all in different economic stages, the outlook is optimistic for all three.

Hotel Performance Insights: Benchmarking and Trends from the Mews Data Snap 2024

Data isn’t meaningful unless you do something with it. Let's say your average RevPAR for June is $150. Alone, that doesn’t mean very much. But what if you compare that number to the average RevPAR, globally and within your region? If you measure whether you’re improving year-on-year, month-on-month? If you look beyond RevPAR to accompanying key metrics?