Market Beat Europe - FY 2025
European hotel investment jumped 23% to €27 billion in 2025, while RevPAR grew just 2% as occupancy remained 1.5 points below 2019 levels.
Opinion Articles
What Travel Dreams 2026 tells us about the future of hospitality
Study of 6,000 travelers reveals shifting priorities toward ease over amenities, with AI investment averaging $320,000 per property in 2026.
By Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus Hospitality
Is the Caribbean's On-Island Resort Sector Being Crushed by the Cruise Industry?
Author argues cruise lines exploit Caribbean destinations through low taxes and onboard amenities, undermining hotel viability with unfair competition.
By Robert MacLellan, Managing Director, MacLellan & Associates
Marketbeat Greater Paris - FY 2025
Greater Paris hotel investment volume reached €1.9 billion in 2025 with 75 properties traded, while RevPAR held steady at €115.7.
Detroit Hotel Market Update: Why Investors Are Betting on Motown
Analysis shows over 1,200 luxury rooms opening through 2028, supported by GM's headquarters move and $2+ billion in downtown development projects.
By Angela Lahti and Nico Cooper
The Silent Twilight of The Greek "Filoxenia"
Small Greek hotels face closure as operational costs rise 30% by 2026 and short-term rentals now exceed total hotel bed capacity.
By Philia Tounta, General Manager, Apokoros Club Hotel & Villas
Hospitality Horizons 2026: The Top 5 Trends Shaping Travel & Hotels
Academic research identifies five interconnected forces transforming hospitality in 2026, with AI automation and economic polarization driving both luxury premiumization and demand for authentic local experiences.
By Jungho Suh, PhD, Assistant Professor of Management at GW School of Business, UN Tourism Expert, GWU
Madrid Market Spotlight - FY 25
The comprehensive annual performance analysis shows strong profit growth driven by room revenue gains, despite rising labor costs and new hotel supply additions.
By Bruno Hallé and Albert Grau
Philadelphia Lodging Market: Post-Pandemic, Today, and Beyond
Philadelphia occupancy lags 8% below 2019 levels while facing FIFA World Cup room cancellations, but 2026 events including America's 250th anniversary could drive recovery.
By Jerod Byrd, Senior Vice President, Partner and Director of Operations of the HVS Philadelphia Consulting and Valuation division, HVS
Lifestyle Hotels: Catering to Modern Traveler Preferences
The global lifestyle hotel market is projected to reach $123.3 billion by 2033, driven by travelers seeking authentic experiences over traditional luxury.
By Stephanie Clemo, BOSC 6 Student and Hospitality Strategy writer, EHL
Marketbeat CEE - H2 2025
Investment volumes in Central and Eastern Europe rose 170% in 2025, with Prague, Budapest, and Warsaw leading RevPAR growth.
By Hanna Toth and Elena Osain
Europe Market Spotlight - FY 25
European hotels achieved €69.3 GOP PAR in 2025, up 2.1% year-over-year, with London leading at €155 PAR while Milan and Warsaw showed strongest growth.
HVS Insights: Journeys Through Uncertainty - The Middle East Crisis and Its Impact on India’s Hospitality Sector
HVS analysis reveals how Middle East tensions are disrupting global aviation while creating opportunities for India to capture redirected demand and strengthen domestic tourism.
Hotel booking trends 2026: Are shorter stays and last-minute searches the new normal?
Global data shows one-night stays rose 9% and last-minute bookings increased 9% from Q1 2023 to Q4 2025, requiring hotels to adopt faster pricing strategies.
By Jonathan Gough, Content Team Lead, Lighthouse
Sedona’s Lodging Market: Resilience and Pricing Power
HVS analysis shows Sedona's hotel market has stabilized after pandemic volatility, with strong pricing power supported by supply constraints and diverse leisure demand.
By Zabada Abouelhana, Project Manager in the HVS St. Louis office, HVS
A Trend in the Making: How Ongoing Conflict Could Reshape European Travel Demand
Geopolitical tensions are driving travelers away from Middle East hubs toward Asian and European alternatives, with fuel costs rising from $95 per barrel.
By Alexandra Dumoulin, Director, London, HVS
Is Luxury Getting Overcrowded? When Every Hotel Looks Premium, How Do The Best Stand Apart?
Brand Finance's 2026 study reveals luxury hotels facing compression as upscale brands deliver premium experiences, forcing luxury to compete on distinctiveness rather than prestige alone.
By Henry Farr and Finbar Kneen
HVS Takeaways: Optimism Dominates at Hunter Conference 2026
HVS reports strong luxury hotel performance and growing investor confidence, with cap rates stabilizing at 8-8.5% and high hopes for FIFA World Cup 2026 impact.
By Courtney Vris, Senior Project Manager and Leader HVS Atlanta office, HVS
Formentera Market Pulse - Premium Demand Within a Supply-Constrained Island
HVS analysis reveals Formentera captures Spain-leading hotel rates through scarcity-driven positioning, with RevPAR reaching €218 despite minimal supply growth.
2025 marks the end of the “single market” in Europe
The European hotel market is fragmenting into selective pockets with luxury maintaining momentum while budget segments must add experiential value beyond price.
By Vanguélis Panayotis, CEO MKG Consulting & Hospitality ON / MRICS, Hospitality ON