Markets & Performance Opinion Articles

April 24

Detroit Hotel Market Update: Why Investors Are Betting on Motown

Analysis shows over 1,200 luxury rooms opening through 2028, supported by GM's headquarters move and $2+ billion in downtown development projects.

By Angela Lahti and Nico Cooper

Detroit, United States

Opinion Article

April 24

The Silent Twilight of The Greek "Filoxenia"

Small Greek hotels face closure as operational costs rise 30% by 2026 and short-term rentals now exceed total hotel bed capacity.

By Philia Tounta, General Manager, Apokoros Club Hotel & Villas

Greece

Opinion Article

April 10

Hospitality Horizons 2026: The Top 5 Trends Shaping Travel & Hotels

Academic research identifies five interconnected forces transforming hospitality in 2026, with AI automation and economic polarization driving both luxury premiumization and demand for authentic local experiences.

By Jungho Suh, PhD, Assistant Professor of Management at GW School of Business, UN Tourism Expert, GWU

Opinion Article

April 9

Madrid Market Spotlight - FY 25

The comprehensive annual performance analysis shows strong profit growth driven by room revenue gains, despite rising labor costs and new hotel supply additions.

By Bruno Hallé and Albert Grau

Madrid, Spain

Opinion Article

April 8

Philadelphia Lodging Market: Post-Pandemic, Today, and Beyond

Philadelphia occupancy lags 8% below 2019 levels while facing FIFA World Cup room cancellations, but 2026 events including America's 250th anniversary could drive recovery.

By Jerod Byrd, Senior Vice President, Partner and Director of Operations of the HVS Philadelphia Consulting and Valuation division, HVS

Philadelphia, United States

Opinion Article

April 3

Lifestyle Hotels: Catering to Modern Traveler Preferences

The global lifestyle hotel market is projected to reach $123.3 billion by 2033, driven by travelers seeking authentic experiences over traditional luxury.

By Stephanie Clemo, BOSC 6 Student and Hospitality Strategy writer, EHL

Opinion Article

March 27

Marketbeat CEE - H2 2025

Investment volumes in Central and Eastern Europe rose 170% in 2025, with Prague, Budapest, and Warsaw leading RevPAR growth.

By Hanna Toth and Elena Osain

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Opinion Article

March 27

Europe Market Spotlight - FY 25

European hotels achieved €69.3 GOP PAR in 2025, up 2.1% year-over-year, with London leading at €155 PAR while Milan and Warsaw showed strongest growth.

By Borivoj Vokrinek MBA, Msc, BA and Lise Keller BA

Opinion Article

March 26

HVS Insights: Journeys Through Uncertainty - The Middle East Crisis and Its Impact on India’s Hospitality Sector

HVS analysis reveals how Middle East tensions are disrupting global aviation while creating opportunities for India to capture redirected demand and strengthen domestic tourism.

By Mandeep Lamba, Dipti Mohan, and Dhwani Gupta

India

Opinion Article

March 24

Hotel booking trends 2026: Are shorter stays and last-minute searches the new normal?

Global data shows one-night stays rose 9% and last-minute bookings increased 9% from Q1 2023 to Q4 2025, requiring hotels to adopt faster pricing strategies.

By Jonathan Gough, Content Team Lead, Lighthouse

Opinion Article

March 23

Sedona’s Lodging Market: Resilience and Pricing Power

HVS analysis shows Sedona's hotel market has stabilized after pandemic volatility, with strong pricing power supported by supply constraints and diverse leisure demand.

By Zabada Abouelhana, Project Manager in the HVS St. Louis office, HVS

Sedona, United States

Opinion Article

March 21

A Trend in the Making: How Ongoing Conflict Could Reshape European Travel Demand

Geopolitical tensions are driving travelers away from Middle East hubs toward Asian and European alternatives, with fuel costs rising from $95 per barrel.

By Alexandra Dumoulin, Director, London, HVS

Opinion Article

March 20

Is Luxury Getting Overcrowded? When Every Hotel Looks Premium, How Do The Best Stand Apart?

Brand Finance's 2026 study reveals luxury hotels facing compression as upscale brands deliver premium experiences, forcing luxury to compete on distinctiveness rather than prestige alone.

By Henry Farr and Finbar Kneen

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Opinion Article

March 20

HVS Takeaways: Optimism Dominates at Hunter Conference 2026

HVS reports strong luxury hotel performance and growing investor confidence, with cap rates stabilizing at 8-8.5% and high hopes for FIFA World Cup 2026 impact.

By Courtney Vris, Senior Project Manager and Leader HVS Atlanta office, HVS

Atlanta, United States

Opinion Article

March 19

Formentera Market Pulse - Premium Demand Within a Supply-Constrained Island

HVS analysis reveals Formentera captures Spain-leading hotel rates through scarcity-driven positioning, with RevPAR reaching €218 despite minimal supply growth.

By Gelina Kordoni, Aneu Castellarnau, and Ezio Poinelli

Spain

Opinion Article

March 18

2025 marks the end of the “single market” in Europe

The European hotel market is fragmenting into selective pockets with luxury maintaining momentum while budget segments must add experiential value beyond price.