The state of France’s hotel market in 2025: Key trends, lessons and next steps
2024 was a big, unusual year for France’s hotel sector because of the Olympics. How are hotels faring now and what should independents do to stay ahead?
2024 was a big, unusual year for France’s hotel sector because of the Olympics. How are hotels faring now and what should independents do to stay ahead?
The sample of branded full-service hotels* in Milan recorded a slight increase in profit during the 12 months ending in July 2025, compared to the same period last year. GOP per Available Room (GOP PAR) rose by 0.9%, driven by a 0.2% increase in revenue and supported by a 0.2% decrease in expenses.
Northeast India represents one of the country’s most compelling frontiers for tourism development. Despite its exceptional natural beauty, cultural diversity, and strategic location, the region remains underrepresented in India’s tourism narrative. In 2024, it accounted for just 0.43% of domestic and 1.17% of foreign tourist visits, underscoring its vast untapped potential.
Economic uncertainty, changed lifestyles, and shifts in traveler preferences are transforming the way people travel. Luckily, independent hoteliers are in the perfect position to quickly adapt to these new behaviors and still thrive.
The Q3 2025 Shiji Global Guest Experience Benchmark reveals a narrative of resilience. Traditionally, the third quarter, coinciding with peak travel in the northern hemisphere, brings a dip in guest satisfaction as occupancy rises and rates surge. This year, however, results defied expectations.
The Irish hotel investment market remained strong in the first half of 2025, with transactions totalling around €375 million. Major Dublin deals dominated activity, including the €86 million sale of the Ruby Molly Hotel by ESR Group to German investor Deka Immobilien, leased to Ruby Hotels Group. The Fleet Hotel was also acquired by the Lanthorn Group for TMR Hotel Collection. Beyond the city centre, the Grand Hotel in Malahide, the Marine Hotel in Sutton, and the Radisson Blu at Dublin Airport all changed hands. Activity outside Dublin was limited, with the standout being the €21 million sale of Clayton Whites Hotel in Wexford to the Neville Hotel Group.
The sample of branded full-service hotels in Dublin recorded a slight decline in profit during the 12 months ending in August 2025, compared to the same period last year. GOP per Available Room (GOP PAR) decreased by 1.4%, due to a -1.0% drop in revenues while the cost declined by -0.8%.
The sample of branded full-service hotels in Manchester recorded a GOP per available room (PAR) of £36.0 in the 12 months ending in August 2025. This represents a 13.4% drop compared to the same period last year, due to a 4.0% decline in revenue, which was only marginally offset by the lower expenses (-0.5%).
The sample of branded full-service hotels in Prague recorded a healthy increase in profit during the 12 months ending in August 2025 compared to the same period last year. The GOP per available room (GOP PAR) rose by 6.0%, driven by a 6.3% increase in revenue, despite a 6.6% increase in expenses.
In the first half of 2025, hotel transaction volume in Greater Paris exceeded €600 million, with a total of 28 hotels and 2,120 rooms sold. Although transaction volume has declined by 46%, there was a significant increase in the total number of properties and rooms sold. This decline in transaction volume is mainly due to fewer large-scale deals compared to H1 2024, when four hotels accounted for nearly 80% of the total volume. Despite this, the hotel market remains in good momentum supported by a strong demand.
In 2024, hotel transaction volume in the Asia Pacific recorded approximately USD11.5 billion, a modest 3% decrease from USD11.9 billion in 2023. While activity has softened, the pace of decline has significantly improved compared with the sharper 14% decline recorded between 2022 and 2023. The slowdown can be attributed not only to elevated borrowing costs but also to factors such as prolonged transaction timelines due to cautious due diligence and lingering macroeconomic uncertainties across major markets. On a trailing 12-month basis, transaction volume decreased 9% from USD12.4 billion to USD11.2 billion, with deal count easing from 492 to 456. Despite this, the narrowing pace of decline, together with resilient travel demand and selective regional growth, suggests that investors are likely to remain cautiously optimistic and selective.
Once economically reliant on petroleum refining, with additional support from financial services and tourism, Curaçao has seen tourism emerge as the cornerstone of its economy since the refinery’s closure in 2018. This shift has become even more apparent in the post-pandemic era. The island boasts dozens of white-sand beaches, vibrant reefs, and world-class snorkeling, as well as the historic capital of Willemstad, a UNESCO World Heritage Site known for its Dutch Colonial architecture. Willemstad’s growing art, shopping, and dining scene and the island’s natural assets, rising visitation, and sustained investment are positioning the country for continued growth as a premier Caribbean destination.
Radiohead are returning to the tour circuit for the first time in nearly a decade, causing frantic searches from their fans and an instant sell-out of all available tickets.
Read the latest edition of the HVS ANAROCK monthly industry update, MONITOR (Monthly Overview of National Industry Trends and Hospitality Report), for the key trends in the Indian hospitality industry.
The German hotel investment market showed a remarkable increase in transaction volume in H1 2025 compared to H1 2024, nearly reaching the total annual volume of 2024. However, the market is still considerably behind the pre-COVID levels.
The hotel investment market in Spain showed remarkable momentum and consolidation during the first half of 2025. With a total investment volume of €2.1 billion, the sector not only recovered to pre-pandemic levels but also recorded the third-highest first semester in history. Driven by robust demand and high-performing assets, the leisure sector regained its leadership, boosted by the record-breaking €430 million acquisition of the Mare Nostrum Resort in Tenerife. Domestic investors led the transactions, accounting for 66% of the volume. With a strong pipeline for H2 2025, the sector is on track. to surpass 3 billion mark, reinforcing Spain’s appeal to both domestic and international capital.
The Italian hotel investment market delivered a strong H1 2025, with transactions reaching nearly €1.7 billion, up 102% YoY. Rome and Venice led the activity, generating over €780 million (47% of the national volume), confirming their strategic appeal. Deals were mostly single-asset, focused on the Upper Upscale and Luxury segments. Notable transactions included the €170 million acquisition of the Mandarin Oriental in Rome (Villini Sallustiani). International investors drove 51% of total volume, with capital from Europe and the Americas. Despite cautious optimism, the market remains resilient, with a solid deal pipeline and sustained foreign interest expected to drive continued momentum in H2 2025.
France has a natural tendency towards romanticism, which is often a strength but can sometimes become a weakness. It is the world's leading tourist destination, with a hotel and tourism ecosystem that has never been as structured, inventive or powerful as it is today... and yet. And yet we like to make things more difficult, procedures more complex and decisions more opaque.
When Switzerland welcomed the UEFA Women’s Euro 2025, it was more than just another major football tournament; it was a nationwide festival that brought together sport, culture and tourism in a way few countries could replicate. Over 650,000 fans filled stadiums across eight host cities, with an additional 500 million viewers watching on television and online. All but two of the 31 matches were sold out with fans coming from over 100 countries, reflecting the global pull of the women’s game.
The UK hotel investment market witnessed a marked decline in transaction volumes during H1 2025, largely attributable to a subdued level of portfolio transactions compared to 2024. Although most UK markets saw a contraction in transaction activity, standouts such as Edinburgh and Glasgow demonstrated resilience, with Edinburgh recording a 136% increase in volume—primarily driven by high-value, single-asset transactions, including the sale of the W Edinburgh to Schroders. London, while representing 64% of the overall transaction volume, experienced a sharper year-on-year decline compared to regional markets. The overall reduction in volumes for H1 may reflect extended deal timelines, with many transactions being deferred to the second half of the year. Looking ahead, transaction activity is expected to recover as pricing expectations between buyers and sellers converge and financing conditions continue to stabilise.