U.S. Hotel Forecast Assumptions – February 2026
STR/Tourism Economics projects 0.6% RevPAR growth for 2026, driven by modest demand recovery and 2026 FIFA World Cup impact offsetting continued economic headwinds.
Press Releases
U.S. News Reveals the 2026 Best Hotels
U.S. News ranked over 31,000 hotels across 400+ destinations, with Four Seasons dominating multiple regional categories for the second consecutive year.
Long-haul travellers grow more cautious in 2026, while safety and flexibility shape demand for Europe
The ETC survey shows 59% plan long-haul trips in 2026 (down 5%), with Europe interest at 42% as cost concerns drive preference for domestic travel.
WTTC High-Level Meeting in Madrid Examines Global Investment Challenges and Opportunities in Travel & Tourism
The sector contributed $11.7 trillion to global GDP in 2025, with 1.5 billion international travelers marking the strongest year on record.
GBTA Calls for Balanced Approach to New ESTA Requirements, Citing Risks to Global Business Travel, U.S. Competitiveness, and International Data Privacy Compliance
GBTA survey of 571 professionals shows 78% are concerned about proposed ESTA changes, with 43% more likely to hold meetings outside the U.S.
U.S. hotel results for week ending 31 January
Overall U.S. performance shows occupancy down 4.3% and RevPAR down 4.0%, with Nashville seeing unusual gains due to Winter Storm Fern displacement bookings.
Milan hotel booking levels top 85% ahead of Winter Olympics
CoStar data shows February occupancy will hit 77.9%, the highest on record for Milan, with ADR jumping 48.1% year over year.
MMGY Survey Signals a Defining Split in Asia-Pacific Outbound Travel as China and India Drive Growth
MMGY study of 4,000 travelers shows China and India planning 3.2-3.5 trips annually versus 1.9-2.3 for Australia, Japan, and South Korea.
Greek Hospitality Industry Performance - 4th Quarter 2025
International arrivals rose 4.6% to 37 million, but infrastructure strain and a 29.8% tax burden on gross room rates squeezed hotel profitability despite revenue growth.
Planned U.S. Border Social Media Changes Could Reduce Visitor Spend by USD $15.7 Billion and Impact 157,000 American Jobs, According to New WTTC Research
WTTC survey of 4,563 travelers across nine ESTA-eligible countries shows 34% would be less likely to visit the U.S. if social media screening requirements are implemented.
U.S. hotel results for week ending 24 January
CoStar data shows all key metrics declined year-over-year, with Minneapolis leading gains and Washington D.C. seeing steepest drops.
Trip.com Group's 2026 Lunar New Year Forecast: Longer Journeys and Premium Travel Gain Momentum in the Year of the Horse
Trip.com Group reports double-digit booking growth for Lunar New Year 2026, with cross-border stays of 7+ nights up 40% and long-haul bookings surging over 50% year-on-year.
HVS Asia Pacific Hospitality Newsletter - Week Ending 30 January 2026
Weekly roundup covers major hotel transactions across Japan, Singapore, Hong Kong and Korea totaling over $2.5 billion in combined deal value.
AAA and Bread Financial Survey: 76% of Travelers Planning Milestone Trips in 2026
The survey of 1,714 Americans found younger generations drive milestone travel, with 89% of Gen Z planning trips around celebrations versus 57% of Baby Boomers.
Canadian Lodging Outlook Quarterly 2025-Q4
National hotel occupancy reached 66% with 70 million occupied rooms, while luxury properties led RevPAR growth at 8.7%.
Tripadvisor Trendcast 2026 Introduces The Year of Meaningful Travel Experiences
Tripadvisor's 2026 report shows pet-friendly bookings surged 260% while extreme adventures grew 79%, highlighting the shift toward experience-driven travel planning.
Revenue Steady as Costs Shape Margins Across Europe & Spain
Eastern and Southern Europe lead profit growth while Western and Northern regions face margin pressure from rising labour and operational costs.
AHLA Releases 2026 State Of The Industry Report
AHLA projects $805 billion in guest spending and 30,000 new jobs in 2026, with GOPPAR still at 90% of pre-pandemic levels due to rising costs.
Global Business Travel Professionals Signal Stronger Confidence But Also Constraint Heading Into 2026, According to Latest GBTA Poll
GBTA survey of 571 professionals across 40 countries finds 59% optimistic about 2026 despite concerns over affordability (70%) and visa/border requirements (65%).
Top 10% of U.S. Households Now Drive Majority of Consumer Spending, and $544 Billion in Annual Leisure Travel
Research reveals Top 10% of U.S. households will drive $544 billion in leisure travel by 2026, with trip frequency and spending surging since 2022.