New SiteMinder Study Reveals Italian Hotel Guests Will Arrive At The Last Minute
A new study by SiteMinder, the global hotel industry's leading guest acquisition platform, reveals an increased preference for spontaneity among Italy's local travellers, a segment currently crucial to the country's accommodation industry as international travel continues to rebuild. SiteMinder's Changing Traveller Report, which combines the survey responses of nearly 600 Italian residents, shows a staggering 68 percent will book their accommodation less than a month before their holiday commences.