The holiday season is quickly approaching which means hotel bookings are on the rise. It's an especially important time for hoteliers to begin targeting their consumers who are on the hunt for great deals. The increase in hotel competition means that customers will have lots of choices when they begin to book. Luckily, the statistics from the past few years have provided us with a clear outlook on what to expect in these last couple of months in 2015.
SAN FRANCISCO, Nov. 11, 2015 /PRNewswire/ -- Sojern, the world's leading performance marketing platform for travel brands, today released a new interactive Hotel Insights Report, based on the rigorous analysis of more than a billion traveler intent data points across the globe. As they begin to consider a purchase, today's consumers have more tools and better technology at their disposal than ever, which is changing how they shop for hotel rooms and flights, alike.
Following the success of last year's Top Luxury Hotel & Brand Report, for the second edition of this study, we have analyzed almost two million online guest reviews published during 2014. A total of 2,330 properties that pertain to 117 luxury brands worldwide were evaluated, including 600 additional hotels that were not in last year's report. What Kenyan retreat came out on top for overall guest satisfaction? Which exquisite small luxury brand ranked number one across several categories? What was the most reviewed city of the year? Find out more by downloading the report now.
Kaba announced on 1 September 2015 that its merger with DORMA is finalized. The new company, dorma+kaba Group, with pro forma annual sales of more than CHF 2B ($2.1B) and more than 16,000 staff in 50 countries, is one of the top 3 firms in global access control. Kaba provides the Saflok™ and ILCO™ brands of electronic locks. Click here for information on Kaba electronic locks.
HotelREZ Hotels & Resorts, one of the UK's largest and fastest growing hotel representation companies, has named Qualis Hospitality, a Barcelona based group, as its exclusive business development partner in the Spanish and South American markets. The agreement was signed in London, last week on September 10th.
Chocolate Hotels and Resorts is a leading hospitality group in India and globally. The group has 3 brands consisting of both luxury and budget hotels under its umbrella; Park Prime with 7 hotels, Orbit with 7 hotels and Sun City Resorts with 4 hotels. These hotels are located in prime destinations in India covering business hubs and major vacation spots. In addition Chocolate Hotels and Resorts also manages 3 amusement parks.
In the first quarter (Q1) 2015, digital channels – which include hotel websites (Brand.com) and Online Travel Agents (OTA) and Global Distribution Systems (GDS) – grew in popularity among individual business and leisure travelers, according to data from the TravelClick North American Distribution Review (NADR; Second Quarter 2015). The TravelClick NADR aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers).
From the impact of plummeting oil prices to more talk of travel takeovers, this complimentary 10 page whitepaper examines six crucial trends set to redefine the global travel industry in 2015.
Hotel Promotion today Take a look at your hotel promotion toolbox to see if you have what you need to survive in the struggle for guests and profits: Do you think that glossy flyers, glamorous magazine articles or discount marathons are your hottest tools? The truth is that they´re outdated, and you should look into upgrading now! The Fact is: The Internet has redefined hotel promotion, and a wide-spread presence in traditional media outlets is no longer enough to impress your customers. As more and more travelers turn away from high-gloss hotel advertisements on valuation bargain sites, blogs, and other social media channels, it becomes increasingly necessary to come up with new concepts to attract them. When set up against the seemingly thoughtful and personal opinions present on social media platforms, even the most eye-catching hotel display ad can have a hard time attracting attention. That is, if it even gets the chance to pass the many ad-blocks available today! How can your hotel advertisement reach these customers, just one click away?
HotelREZ Hotels & Resorts, a leading global hotel representation company, has today launched a guide for independent hoteliers explaining how they can leverage their unique hotel qualities to target the next generation of millennial travellers.
TravelClick, global provider of innovative cloud-based solutions that enable hotels to grow revenue, will present three free webinars on December 1 and 2 to review third quarter 2014 hotel performance results and trends. Findings will be presented by TravelClick executive John Hach, Senior Vice President, Global Product Management, and Dr. Brumby McLeod, assistant professor at the College of Charleston School of Business. They will discuss current and future best practices for hotels to transform big data into actionable business intelligence to create a unique and localized competitive advantage. The webinars will be moderated by Barbara Taylor Carpender, President and CEO at Taylored Alliances.
nSight and GCommerce have partnered to make nSight part of the standard GCommerce digital marketing solution for hotels. nSight, the leader in online consumer shopping intelligence for the travel industry, captures more than 80 million searches and bookings for hotels daily across third-party websites worldwide. Utah-based digital ecommerce innovator GCommerce will leverage this marketing-rich data to its portfolio of nearly 1,400 hotel clients to increase hotel market share.
As the use of mobile devices continues to grow, so do the opportunities for hoteliers to capture additional bookings. By 2015, mobile is expected to generate an average of 22% of online bookings, up from 11% in 2013 (see Figure 1). As this growing trend continues, it is impossible for hoteliers to doubt the importance of a strong mobile strategy. What is important to note is that while these new bookings are increasing, they illustrate unique characteristics and behaviors which differ from traditional web bookings. In order to capitalize on this opportunity, it may be time for many to adapt their existing e-commerce strategy to appropriately respond to the different and ever-changing mobile behaviors.
In the second quarter (Q2) 2014, online channels – which include Online Travel Agents (OTAs), hotel websites (Brand.com) and global distribution systems (GDS) used by travel agents – continued to grow in popularity among individual business and leisure travelers, according to data from the TravelClick North American Distribution Review (NADR; Third Quarter 2014). The TravelClick NADR aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers).
The rising share of international guests in the clientele-mix of European hotels has been a key trend in recent years. So where are we standing today in each of the five biggest European hotel markets?
AM:PM Hotels, the specialist hotel data and intelligence business, has today added fully interactive mapping to the AM:PM Hotel Database, which is the leading online source of supply and pipeline hotel data for the UK & Ireland.
Kohl & Partner is publishing their annual report on the hotel sector in Vienna. The report includes market analysis on current and future levels of supply in the hotel sector, levels of tourist demand and an evaluation of the prospects and challenges the hotel property market will be facing.
For the one year anniversary of the Gulf Oil Spill, The Knowland Group, the world's largest data firm in the global meetings and conventions industry, conducted a survey of 100 Gulf Coast hotels. In its research, Knowland found that group sales at nearly half of the hotels surveyed were affected by the spill and only 37 percent have fully recovered from the negative financial effects. The survey was conducted at hotels spanning the Gulf Coast region – Alabama, Florida, Louisiana, Mississippi and Texas.
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its July 2010 report. To receive the full report, sign up for our newsletter at LodgingInteractive.com.
The most recent data shows that the global hospitality industry has started to deliver performance improvement in key metrics, with Internet travel growing over 14% for the third quarter of 2009. Smaller rates of decline indicate that some travel segments are beginning to return to the marketplace, helping to fuel the beginning of a recovery in 2010. On December 2 and 3, TRAVELCLICK®, the leader in hotel ecommerce and business intelligence solutions, will address these trends and more in a complimentary webinar titled "Third Quarter 2009 Global Hotel Performance: Creating and Sustaining Competitive Advantage in 2010.”
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