Dubai To Hold Middle East's Largest Hotel Marketing Conference In October 2011

The Middle Eastern hospitality industry, conventionally more focused on the physical product is waking up to a consumer who is demanding consistent delivery of the brand promise.We were able to see consumer demand stabilizing by the end of 2009 and occupancy rates were once again growing during 2010 in the Middle East catering to the tourism sector across various segments.With 2011 already showing signs of sustained and stronger recovery, marketing strategies need to be developed for the US$ 16 Billion worth of business that the GCC region generates for the hotel industry on an annual basis.Leading up to year 2015, the Middle Eastern hospitality landscape is expected to herald the era of a consumer-led brand focus.With consumer trends changing faster than ever in both attitude and behavior, adopting the correct marketing strategy presents this region with an opportunity to be a game changer in the global tourism sector.Faced with new patterns of consumer behavior, the most successful brands in 2015 shall be those who can most efficiently engage with consumers and clearly differentiate their offering from that of competitors. Brands need to focus on implementing consistently simpler but more compelling promises communicated in the most efficient manner to combine value with experience in order to entice customers.The Middle East Hotel Marketing Conference, due to held on 17-18 October 2011 in Dubai, UAE is the region's largest industry specific gathering of hotel marketing experts. It offers hotel marketers the opportunity to meet with like-minded people, brainstorm with the best in business and learn how to make the most of the 120 million nights of hotel stay the Middle Eastern region has to offer every year.The conference is an ideal platform to examine challenges and discover new trends in hotel marketing. Hotel marketing experts along with government and senior industry professionals will present an exiciting array of topics including case studies, panel discussions and workshops.For more details on the conference, visit http://www.hotelmarketingconference-me.com.

Qatar hotels may feel post-World Cup blues | thenational.ae

Qatar's extensive hotel development plans in preparation for the World Cup 2022 are raising questions about whether the country will be left struggling to fill empty rooms after the event. Qatar has about 100 properties that can serve as accommodation, totalling some 44,000 rooms, with plans to add 140 more properties, or an additional 55,000 rooms, according to FIFA's bid evaluation report. These include a cruise ship project in Al Wakrah, adding 6,000 rooms. Existing rooms include "villages and compounds". But information from the Qatar Tourism Authority shows there are only about 10,000 rooms in classified hotels. The consensus is that the event will generally be a boon for the country and its tourism industry. But there are concerns.

Dubai: Hospitality 'will fuel sustained economic growth' | business24-7.ae

The hospitality and tourism sectors will fuel sustained growth and investment in Dubai over the next decade, said Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Supreme Fiscal Committee and Chairman of Emirates Group. Speaking at the Menasa Forum in Dubai last night, Sheikh Ahmed said: "Dubai is leading a strong tourism rebound in the Middle East. Tourism growth will continue to generate a powerful multiplier effect on the economy due to its strong indirect effect on various other key sectors."

Arabian Hotel Investment Conference (AHIC) attracts over 600 hotel industry professionals from 42 countries

AHIC 2010 is being attended this year by over 600 industry professionals from 42 countries, and has enjoyed a significant increase in participants from the hotel investment sector. One of the highlights of the day was the Leaders’ Panel, which look at how industry CEO’s are protecting and growing their businesses, and where and how they are unlocking investment opportunities in the region.