Dubai based hotel chain, Auris Group has chosen Connect by eRevMax, a solution that will ensure real time two-way connectivity between the hotels and Online Travel Agencies, Metasearch Engines, Travel Agents and Corporate clients. Connect will effectively enable simultaneous bookings generated on all these channels directly to the individual hotels and update rates and rooms inventory automatically. This development comes at a time when the Auris Group is implementing a high level digital reputation and marketing strategy that will guarantee rate parity on all channels, market parity, digital visibility and availability. Connect will also reinforce visibility through multi-platform advertising on meta search engines which include Google Hotels, WeGo, Kayak, Trivago among others.