GTP Travel Group Introduces New Corporate Identity and Website
GTP Building Industry’s Largest Leisure Group Travel Distribution Network
GTP Travel Group, the group travel solutions company, today revealed its new corporate strategy and identity in conjunction with the re-launch of its corporate website, www.gtptravelgroup.com. The newly designed corporate website is more visibly appealing and offers more robust content for travel suppliers, distributors and planners throughout all stages of the leisure group trip planning cycle.
The revitalized logo has a new color palette and represents the company's expanding breadth of service, focus on groups and its global presence. To visually express its business direction on the website, GTP Travel Group uses elements of group travel from migrating animals, symbols of cartography, and group experiences. The graphic themes of the new corporate website extend into the company's sales collateral and identity system.
"This initiative goes far beyond a new look for our company. We are sending a clear message that GTP Travel Group is transforming itself into a more robust, marketing-oriented corporation, supported by our core competency of group travel distribution," said John Vojtush, President and COO of GTP Travel Group. "Our new site provides our customers with even better access to relevant tools and solution information for managing leisure group bookings online."
Miami Beach-based REBEL Travel Corporation led the marketing strategy and corporate re-design in an effort to help reposition the company to capture the burgeoning SMERF travel marketplace. Commenting on this effort Nicole Hockin, chief creative officer for REBEL Travel Corporation said, "It was important to us to create an identity for GTP Travel Group that is as strong as the company itself. Now they're armed with a new look and new mission that will carry them well beyond 2009."
The re-design of GTP Travel Group's corporate identity and website comes after the strategic decision to build a site that is focused on the company's B2B relationships. The company will market separately to travelers and group travel planners through a network of destination and group specific websites including the company's flagship websites www.GroupTravelPlanet.com, www.CoachQuote.com, both of which will unveil new site designs later this Spring.
As part of the corporate re-design, a new Solutions section details the solutions and services that best meet the needs or travel suppliers, distributors and group travel planners for automating the leisure group booking process. Products and services highlighted on the re-designed website include GTP Book It!: the online group booking engine featuring specially negotiated leisure group rates, GTP Reach: the industry's leading leisure group distribution network, GTP Transport: the online bus RFP solution, aGenT Plus: the independent group planner program, and GTP PlanIt!: the online trip itinerary builder.
About GTP Travel Group
GTP Travel Group is the group travel solutions company. Started in March 2000, GTP Travel Group automates the leisure group booking process and provides opportunity for growth through GTP Reach, the company's burgeoning distribution network, which includes sites such as Groups @ Orbitz (OWW) and www.CoachQuote.com. GTP's products include GTP Book It!, a direct hotelbooking engine with negotiated rates for groups, hotel & bus RFP, the GTP PlanIt! itinerary builder, collaboration tools and deep content that fully utilizes the power of the search engines in targeting both shoppers and buyers. Through its flagship website, www.GroupTravelPlanet.com, it provides SMERF (Sports, Military, Educational, Religious and Fraternal) groups with better ways to plan, book and manage all aspects of their group trips online, saving them valuable time and money. For more information on GTP Travel Group, contact: 866.597.7960 or log onto: www.gtptravelgroup.com.