Milestone Internet Marketing Featured Case Study
Historic Inns of Annapolis experiences 3X increase in average monthly room nights booked.
The Historic Inns of Annapolis consist of three beautiful 18th century boutique hotels restored with 21st century luxury. Although the hotel group's previous website was helpful in detailing information about the hotels and location, it was not performing well or generating much revenue. Milestone revamped the website following sophisticated SEO guidelines and performed advanced strategic online marketing.
What Milestone Did?
- Extensive Online Keyword Research
- Search Engine Optimized Content
- Search Engine Optimized Design
- Organic Promotion on multiple internet channels
- Continuous Monitoring of ROI
- Incorporated 3rd Generation Web 2.0 Marketing
Milestone Results:
Since the new website launched in late April 2009, website traffic has been outstanding with an average of 11,000 visitors per month. Online bookings have also increased from an average of 300 room nights a month to over 900 room nights a month since the new website went live.
click here to visit Historic Inns of Annapolis
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