RateTiger Launches Partner Programme for Booking Websites

London, : RateTiger, by eRevMax International, has launched a Partner Programme that will provide online travel websites with the opportunity to become a more integral part of a hotel's channel management decision process.

Travel websites and OTAs will now be able to closer engage with hoteliers through RateTiger's products. Websites participating in the programme will be able to utilise RateTiger's Support Services for contract management, marketing activities and educational programmes.

The new service presents further opportunities for hoteliers to centrally manage all aspects of online distribution through RateTiger. Customers will be able to easily subscribe to new channels and can expand their market reach while identifying their strongest sales channels. The Partner Programme is led by Caroline Faries, Senior Business Development Manager, who joined eRevMax International in November 2009 from Pegasus. Caroline is in charge of the Partner Programme and will develop further business opportunities for hotels and websites.

Ragnar Strerath, VP Product Development, eRevMax International said "Hoteliers need instant access to data and should be able to centrally perform updates across multiple channels to ensure they remain in control of their strategies -- and this is where third-party websites can help. The greater the connectivity to systems like RateTiger the more opportunity there will be for booking channels to develop their relationship with hotels."

Jo Hercberg, Hotel Connectivity Manager, alpharooms.com commented "The Partner Programme will help us to diversify our property portfolio and benefit from increased visibility with RateTiger hoteliers. We are aware of the pressure and time constraints hotels are under and to become a partner in a centrally managed solution such as RateTiger will make it easier for our direct partners to manage rates and inventory consistently. This will return better rates for our customers."