Genares Reservations Services to Exhibit Latest Technology at HITEC

Attendees are encouraged to visit Booth #1047 and meet the Genares team, which will be sharing the company’s latest innovations – boasting enhanced features to its booking engine technology, cutting-edge Social Media marketing, and industry-leading reservations technology.

“We are excited to have the opportunity to collaborate with other leading professionals and share our newest developments with clients of the past and future,” said Eugene Harris, president of Genares. “HITEC is an event we look forward to year round and we hope everyone comes by to meet our team.”

The 2010 Hospitality Industry Technology Exposition and Conference (HITEC) is produced by Hospitality Financial and Technology Professionals (HFTP) and is the largest hospitality technology conference in the world. A prime spot for vendors and buyers alike, HITEC supplies opportunities for education and networking, and a large exhibit hall for the trade show displays of the hundreds of exhibitors in attendance.

For more information on Genares Worldwide Reservations Services, contact Sara Wilkins at [email protected] or visit .

About Genares Worldwide Reservations Services | Genares Worldwide Reservations Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As the first new central reservation system to come to market since 1999, Genares’ gReserve web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels. The lodging industry’s only privately held reservations technology provider created by hoteliers for hoteliers, Genares’ services include seamless GDS and Internet connectivity, a private-label Internet booking engine, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares successfully completed the Hotel Technology Next Generation certification process and achieved certification of compliance with the Payment Card Industry Data Security Standards, joining a short list of compliance-certified CRS providers. Genares is headquartered in the Dallas/Fort Worth suburb of Las Colinas, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris.