RateTiger launches guest review management tool for hotels

London: eRevMax, creator of RateTiger, has announced the launch of its latest product RTSuite Review, an online guest review consolidator for hotels, during WTM London next month. The new platform enables hotels to manage their brand reputation and interact directly with guests across multiple hotel review sites.

RTSuite Review will gather customer reviews from guest review websites and categorize them based on different parameters (e.g. hotel facilities, F&B, customer service and cleanliness). The hotelier can choose any review period from the last seven days up to 24 months, assess people's comments, respond where possible and gather critical marketing information through statistics -- for example top sites, total reviews, monthly reviews, customer satisfaction levels, average ratings by product, website, age analysis and many more.

An additional bonus is the ability to review competitor guest reviews on the same channels. This enables hotels to fully understand competitor strengths and weaknesses while improving their own Sales and Marketing strategy.

With this new addition to RateTiger's RTSuite portfolio, hoteliers can gain even greater control of their online distribution presence and marketing management to enhance the value of their products.

"Online social media reviews have become an incredibly influential channel for revenue generation. We have put greater importance on managing guest feedback and become very successful at doing so. The higher our ranking, the greater the revenue and bookings therefore it is essential we continue to manage opinion wisely. RTSuite - Review instantly saved us significant time and allows us to monitor and respond directly to all our comments. Since using it we have managed to develop much better relationships with online review websites," said Ranya Kalus de Bragança, Deputy Director, Hotel OTTO Berlin after beta-testing the tool.

"There is an ever increasing importance to look after guests during pre-sales, the actual stay and post-sale. With the rising popularity of review websites and consumer generated content it is imperative to monitor and respond pro-actively," said Sascha Hausmann, CEO, eRevMax. "Hoteliers can now manage customer reviews easily without increasing the administration burden. This will help to better understand their customer demands and improve their products and services. "

For first-hand experience of this magic tool visit RateTiger's stand GV545 at WTM, London from 8 -- 11 November 2010.