Producers of HITEC Announce New Asian Technology Conference

Hospitality Financial and Technology Professionals (HFTP®), producers of Hospitality Industry Technology Exposition and Conference (HITEC®), announces its new conference — Asian Hospitality Technology Education Conference (AHTEC@HOFEX). The new conference is designed to deliver to the Asian hospitality industry a direct vehicle for expert perspectives on the evolving technology market. The conference will be in conjunction with HOFEX, produced by Hong Kong Exhibition Services Ltd (HKES), which has a specialized technology area within its exposition that complements the conference. AHTEC@HOFEX will be May 11 - 12, 2011 at the Hong Kong Convention & Exhibition Centre.

“HFTP, which has produced HITEC for 38 years, brings to HOFEX an established network and the resources for a valuable educational experience to the Asian hospitality market,” said Frank Wolfe, CAE, CEO of HFTP.

“We see the growing demand for technology associated with rapidly blooming hospitality industry in Asia. Our partnership with HFTP, together with our specialized Hospitality IT exhibition, is a significant step to help hotels, restaurants, membership clubs, bars etc. to move forward and facilitate smooth operations in their growing business,” stated Daniel Cheung, General Manager of HKES.

HFTP will form an international Advisory Council to select the education program for the conference, with a focus on hospitality technology issues important to the region. The council is chaired by Terence Ronson, managing director of Pertlink Limited, based in Hong Kong.

HFTP previously extended its hospitality technology education programming outside of the United Stated in 2007 with the European Hospitality Technology Educational Conference (EHTEC). A biannual event with a European perspective on hospitality technology, the next EHTEC is scheduled for early 2012.

To learn about sponsorship opportunities related to AHTEC@HOFEX, contact HFTP Director of Marketing Jennifer Lee at [email protected] , (800) 646-4387 or +1 (512) 249-5333. For more information about the conference, contact HFTP Meetings & Special Events Department at [email protected] , (800) 646-4387 or +1 (512) 249-5333.

About HOFEX | HOFEX , established since 1987, is renowned as Asia's leading food and hospitality tradeshow which brings together 1,800 exhibiting companies and 35,000 professional trade buyers biennially . Staged at the Hong Kong Convention and Exhibition Centre on May 11-14, 2011, HOFEX 2011 continues to blend the best of food and beverages, as well as e quipment, s upplies , s ervices and hospitality technologies. T he show is featured as the premier meeting place for the industry and has a pioneering position in connecting China to the rest of the world.