Knowland Expands Service to Australia
Comprehensive, Next-Day Field Research Now Being Delivered to Sydney Hoteliers
The Knowland Group, a leading provider of business development solutions for the hospitality industry, announced today the beginning of a new international market in Australia. Sydney is one of many new cities across the globe in which hoteliers now have the opportunity to use Readers, the world's most respected hotel reader board service.
The Knowland Group, a leading provider of business development solutions for the hospitality industry, announced today the beginning of a new international market in Australia. Sydney is one of many new cities across the globe in which hoteliers now have the opportunity to use Readers, the world's most respected hotel reader board service.
Readers brings in-depth, customized field research directly to hotel sales teams. Every week Knowland sends out more than 400 field researchers into over 2,000 hotels worldwide to take digital photos of their reader boards. This information on group meeting activity is recorded into the database nightly and made available online to clients the very next day. Knowland is constantly adding new groups and verifying information on the over 400,000 existing groups.
"We are very excited to begin offering Knowland's business development solutions to hotel sales teams in Sydney," said Knowland CEO Michael K. McKean. "With Readers, Australian hoteliers will be able to find and pursue valuable group business easier and more quickly than ever before."
The Readers online application uses a tab-centric design to give clients quick and easy access to all the tools and information they need from one central page. Crucial contact information for meeting planners is included in every group's profile. A search feature makes finding and assigning key accounts a simple process.
Knowland currently serves clients in over 20 international markets including London, Berlin, Beijing, Moscow, and Dublin. Service in Sydney began on February 1, 2012.