Facebook Sponsored Stories - Paid Search Strategy
The introduction of sponsored stories and its new and improved format in the much coveted spot on top of the Facebook news feed is sure to change the face of online advertising in 2012 and beyond. Learn how your hotel can capitalize on this new and impro
As the Facebook IPO fever is capturing headlines everywhere, it is exciting to see what changes it will bring to the paid search arena. More and more companies are realizing that online advertising is on the cusp of an important turning point and are adjusting their online advertising budgets to accommodate Facebook ads.
Facebook advertising has the potential of targeted advertising with the added advantage of the "trust factor" when one's friends' recommendations and "likes" are added to the mix. Advertisers are salivating at the thought of the potential reach that the Facebook "trust factor" brings.
Facebook has been testing the new "sponsored stories" advertising format for the past three months and in a well timed move is making this available to advertisers in the news feed -just as Facebook filed for an IPO on February 1st, 2012.
Find out more at Milestone Insights.