Google+ Local: Who, What, and How?
Google+ Local, Google's latest platform for social and local integration, has taken businesses and SEOs by storm since its launch in the end of May. Google+, the social channel, and Google Places, the hyperlocal and maps-based search, are in the process of combining forces to become a search powerhouse.
The question then arises, should Google+ Pages be created for businesses in conjunction with the new local platform? Now that Google is seamlessly integrating its search, maps, mobile, and Plus pages, it's becoming increasingly important to get answers to these questions: Who should create a Google+ page? What is the best way to do go about creating it? And, when exactly should you be creating these pages?
This article dives into the "Who, What, and How" of Google+ Local and answers several FAQs along the way. To read the full article, go to Milestone Insights.