Cross-Marketing Optimization – Search and Social [Case Study]
The Velas Resort Group has been a client of Milestone for years and sought Milestone’s help in creating an online strategy to further maximize the group’s wedding revenue with the use of online technologies and an innovative marketing plan. Milestone
Velas Resorts is a group of four luxury resorts in Mexico. Each property resembles a tranquil tropical oasis that combines distinctive services with a romantic coastal atmosphere. Furthermore, each property features a world class spa, five-star service, and gorgeous settings – making each property a perfect location to host a wedding. The group has accommodated many wedding parties over the years, which brought the opportunity of driving...
1. BACKGROUND
Velas Resorts is a group of four luxury resorts in Mexico. Each property resembles a tranquil tropical oasis that combines distinctive services with a romantic coastal atmosphere. Furthermore, each property features a world class spa, five-star service, and gorgeous settings – making each property a perfect location to host a wedding. The group has accommodated many wedding parties over the years, which brought the opportunity of driving wedding businesses to the properties by aggressively targeting this niche market.
The Velas Resort Group has been a client of Milestone for years and sought Milestone's help in creating an online strategy to further maximize the group's wedding revenue with the use of online technologies and an innovative marketing plan. Milestone then developed an award-winning wedding website and implemented several search and social media marketing strategies that performed well beyond expectations.
2. STRATEGY
Milestone's strategy comprised of a holistic marketing approach optimizing all channels available on the Internet. Key components of the marketing plan for Velas Resorts' wedding website include:
- On-page optimization
- Organic promotion
- Local promotion
- Paid search
- Social media marketing
- Email marketing
- Return on investment tracking
- Cross-channel marketing and optimization
To read the full article and see the results, go to Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.