Search Strategies for A Transformed Business - Educational Session
Milestone CEO joins this keynote session with other industry thought leaders to discuss the online strategies hotels should consider to improve their reach as travel consumers become more savvy.
Travelers are becoming more and more tech savvy. 86% of consumers span across 2 or more travel sites before booking. Over 50% of customers visit multiple sites before choosing a product. This session will take a dive into how hotels can enhance their online marketing strategies to better reach travel consumers, drive traffic to their website, and increase their online bookings. Below are several topics this Keynote session will cover:
- Analyze and understand the current state of the search landscape and learn how to capitalize on these changes
- Multi-lingual search: how do you adopt your SEO strategy to incorporate multiple languages?
- Understand where to put your marketing search spend for maximum ROI
- How do Google Flight Search and Hotel Finder stack up in the current search climate?
- Figure out advanced predictive technology and make it work for your business
Panelists:
- Stas Pietrucha, VP, Online Marketing, Wyndham Hotel Group
- Nicholas Panagopoulos, Strategic Alliances Director, Translations.com
- Anil Aggarwal, CEO, Milestone Internet Marketing
- Ron Schneidermann, Co-Founder & CMO, Liftopia
- Bill Chase, Director of Online Marketing, Travelocity
- Nicholas Cohen, Director E-Marketing, Mandarin Oriental Hotel Group
For more information, or to register, go to: http://events.eyefortravel.com/travel-distribution-summit-north- america/registration.php
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.