Trust International Expands Asia Pacific Presence into Malaysia

Kuala Lumpur and Frankfurt - October 7, 2013 – As inter-Asian business and travel booms, Trust International's local approach is helping its hotelier customers meet the growing demand for rooms, enabling rapid expansion for many hoteliers. At the same time, the boom is enabling Trust to expand its presence in the region and establish a foothold in Malaysia. Hospitality Integrated Technology Sdn Bhd (H.I.T.), an ecommerce management company in Kuala Lumpur, Malaysia, has become the first eHospitality group in Malaysia to contract Trust International to provide a full range of services including global distribution services (GDS), Internet distribution services (IDS) and Internet booking engine (IBE).

An established ecommerce management company with proven track record specializing in providing web solutions and internet marketing services for hotels, airlines & travel agencies, H.I.T. is initially bringing five new properties on board with Trust, including: Empire Hotel Subang, the brand new WOLO Bukit Bintang in the prime CBD area of Kuala Lumpur; and another hotel group with property in Penang at Bukit Mertajam, the first property to be built in the new industrialized area.

"H.I.T. has aggressive plans for expansion over the next few years, building upon our proven track record with our existing portfolios of clientele in growing their online revenue through strategic ecommerce planning and right placement of skilled resources," said H.I.T. Regional Director Irvine Loo. "Trust's commitment in the Asian region and their strong expertise in helping growing hotel companies to set up and expand their global reach were key decision points for us in choosing Trust."

"Savvy hotel groups and hotel management companies, such as H.I.T., recognize that Trust's combination of regional chain customer expertise in Asia and its local approach with local sales and service teams, multi-language functionality and call centers translate to a competitive advantage that yields increased bookings and average daily rate (ADR)," explained Richard Wiegmann, Managing Director, Trust International. "Major regional chains are enlisting Trust's professional distribution services to compete for reservations via smartphone, tablets, phone and traditional channels, underlining Trust's leading position in the Asia Pacific region, as well as worldwide."

For further information about Trust International please contact:

Trust International Hotel Reservation Services

Singapore

Media Contacts:

• Christine Tan, Trust International Singapore

• Christiane Seelgen, Trust International

Tel.+49 69 664 089 1503 – [email protected]

• For The Americas

Julie Shepherd, Accentuate PR, Tel +1 815 479 1833 – [email protected]