Pigeon: Google’s Local Search Update
Learn how this affects your website’s search visibility and ranking.
Google announced last week one of its biggest local update yet, which Search Engine Land has coined as "Pigeon Update" (note, this is not Google's official name for the update).
Google announced last week one of its biggest local update yet, which Search Engine Land has coined as "Pigeon Update" (note, this is not Google's official name for the update).
Here is a simple breakdown of what the Pigeon entails:
The Pigeon update is an update to Google's formula that determines who ranks where on their search engine results page (SERP) specifically in terms of local-based search queries (ie. when someone searches geo local keywords such as "Hotels in San Francisco"). Pigeon was released on July 24th and so far has had some pretty significant effects on the local SERPs.
To learn how this affects your online strategy, check out Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.