Industry Update
Supplier News16 December 2014

Serrano Hotel Partners with Stash Hotel Rewards

Revived 1920s Boutique Hotel Now Part of Award-Winning Loyalty Program for Independent Hotels

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Stash Hotel Rewards

SAN FRANCISCO – December 16, 2014 – Serrano Hotel, located in San Francisco's Theater District, today announced a partnership with Stash Hotel Rewards, the largest point-based rewards program for independent hotels in the U.S. As a result of this new partnership, travelers can now earn Stash points at Serrano Hotel, redeemable for free nights at more than 150 one-of-a-kind hotels that share Serrano's distinctive style and spirit.


"We know travelers prefer local experiences offered by independent hotels, but it's hard to make that choice without the promise of points," said John Sevilla, General Manager at Serrano Hotel. "Stash makes it easy. Our guests can choose the great boutique experience offered by Serrano, without sacrificing points."

Built in the 1920s, Serrano Hotel has undergone a complete renovation to restore original architectural elements including ornate coffered ceilings, colonnades and a large central hearth. The 236-room, full-service hotel located just steps from Union Square provides guests with quick access to renowned restaurants, world-class shopping, and a lively nightlife. Chinatown, Grace Cathedral, Yerba Buena Gardens, and the Embarcadero are all within walking distance of the property, allowing guests the perfect starting point for a day of exploring San Francisco.

"Travelers love Serrano Hotel because of the Grand Hotel style and the independent hotel emphasis on service—it elevates your experience of San Francisco," said Jeff Low, Founder and CEO of Stash Hotel Rewards. "You feel like a visiting aristocrat, at the center of an international shopping and theater destination."

Guests of Serrano Hotel can join Stash for free at Stash members earn five points for each dollar spent on eligible room rates and can redeem them at one-of-a-kind independent hotels across the U.S. Stash points never expire, and redemption is simple, without blackout dates or category restrictions found in many chain programs. Stash partner hotels also provide members with exclusive travel deals.

About Stash Hotel Rewards

Stash Hotel Rewards frees travelers from the uninspired offerings of existing hotel reward programs by making it easy to break free from big, bland hotel chains and stay at amazing hotels. Stash was founded on a belief in the happiness-producing power of traveling to places that convey a unique and interesting story. It's a belief that is shared with the independent hoteliers and the independently-minded travelers the company was created to serve. Launched in May 2010, Stash was founded by a team of travel and e-commerce veterans from Expedia, Amazon, Microsoft, and Zillow. Since then, Stash has been recognized with several industry accolades including U.S. News & World Report – Best Hotel Rewards Programs, Colloquy Recognizes award, Travel Weekly Magellan award, and Hotel News Now Innovator of the Year.

Press Contact

Charlotte Longley

Tailwind Public Relations


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Charlotte Longley
Tailwind Public Relations
Phone: 802.497.1932
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