Hotel Digital Marketing Snapshot & Budgeting for 2015 [Webinar Recap]
Did you miss our December webinar? Catch the highlights and view the presentation slides here.
We had a great time presenting our December webinar on digital marketing strategies that hotels should implement and budget for in 2015 for continued online success. We covered topics from hotel website design and search engine optimization, to ongoing Internet marketing initiatives such as local, paid, and social media marketing. Here are the key highlights:
We had a great time presenting our December webinar on digital marketing strategies that hotels should implement and budget for in 2015 for continued online success. We covered topics from hotel website design and search engine optimization, to ongoing Internet marketing initiatives such as local, paid, and social media marketing. Here are the key highlights:
- Make sure your website is optimized for conversion, easy to navigate, and has clear call-to-actions
- With 3 out of 5 searches being done on mobile and tablet, make sure that you have a mobile strategy in place
- In terms of platform, make sure that the download time is reasonable, site is search engine friendly (crawlable), implement metadata and social tags, and also focus on semantic search.
- In terms of local and off-page optimization, make sure to claim and optimize your hotel's Google+ Business page and post frequently. Don't forget to monitor your listings to make sure your UNAP is accurate and consistent.
- Social media and SEO strategies should be integrated
- And don't forget to take advantage of paid search, especially bidding on your brand name – because if you aren't, you're turning business to OTAs who are bidding on your name.
We also got a few good questions and answered them on our blog. Get the webinar presentation slide and Q&As at Milestone Insights - Digital Marketing and Hospitality Trends Blog