Epteca CEO to Present Data-Centric Contextual Selling Strategies at Europe’s Foremost Airline Retail Event
Bojan Jokic, CEO and co-founder of Epteca, will be a featured presenter at the upcoming Airline Retail Conference (ARC) taking place June 2-3, 2015 at Olympia Conference Centre in London. The presentation, titled "Knowing Your Customer – Content & Context" will focus on the impact of using relevance, timing, technique, channel, and the customer decision journey that define a lucrative ancillary merchandising and selling strategy focused on the...
Bojan Jokic, CEO and co-founder of Epteca, will be a featured presenter at the upcoming Airline Retail Conference (ARC) taking place June 2-3, 2015 at Olympia Conference Centre in London. The presentation, titled "Knowing Your Customer – Content & Context" will focus on the impact of using relevance, timing, technique, channel, and the customer decision journey that define a lucrative ancillary merchandising and selling strategy focused on the traveller.
Airlines, concessionaires and every business connected to the airline passenger experience is sitting on a mountain of data, but with a lack of meaningful interpretation there is a risk of sending the wrong message and losing that individuals business. Content is everywhere, but the context is nowhere to be found.
Bojan will offer strategies for handling data insights effectively, from after the booking through to the actual flight and beyond, to dramatically increase profits, monetizing the €260 billion global 3rd party ancillary opportunity in travel, while enhancing the passenger's journey.
Bojan has been a disruptive force in the travel technology industry since 1997. Over the years, he has been the driving force behind multiple e-commerce solutions that are generating profitable revenues for notable companies in 3 continents with millions of customers.
"Epteca's mantra is ridding the world of irrelevant content by putting each additional offering into the right context for each customer," Bojan adds.
The Airline Retail Conference (ARC) is the leading networking platform for airlines and suppliers in the fields of airline retail and ancillary revenue with a distinctive mix of major global brands and exciting new products and services. The conference brings together airlines, suppliers, brands and airports - providing delegates with a two-day program of insightful sessions.
Epteca will be presenting during the expo's Stream III, called The Digital Traveller, on Tuesday June 2nd at 5:15 PM. This 30-minute long interactive session will offer thought-provoking discussions on the future trends affecting how airlines market ancillaries to passengers.
To schedule a meeting with Epteca or Bojan while in London, please email info(at)epteca.com.
About Epteca
Epteca is the pioneer of context marketing in the world of merchandising of branded products and ancillary services within the aviation and travel industry, a USD 280 billion market. The unique end-to-end platform with predictive algorithms matches customers context and intent, creating new service opportunities while enhancing the customer experience in all the phases of their journey. Since 2013, Epteca has been working with over 60 leading travel and consumer brands helping engage and inspire their customers with contextual, highly relevant and timely information and offerings. Epteca can accurately anticipate not only what customers require, but also what they are likely to want or do during their trip. Epteca delivers on what until now has been an elusive dream: the right offering, presented to the right customer, at the right place and the right time – guaranteed.
Media Contact
Bojan Jokic, Co-founder
Ivana Johnston, PR Representative [email protected] +1 647 338 2549