HeBS Digital’s New Rooms Showcase Module Displays Targeted, Streamlined Room Information
HeBS Digital is excited to announce the launch of the new Rooms Showcase Module. The newest addition to the award-winning smartCMS, the module allows the hotelier to seamlessly improve the user experience and encourage conversions by creating a rich media "storefront" for the property's accommodations.
HeBS Digital is excited to announce the launch of the new Rooms Showcase Module. The newest addition to the award-winning smartCMS, the module allows the hotelier to seamlessly improve the user experience and encourage conversions by creating a rich media "storefront" for the property's accommodations.
The Rooms Showcase Module is an innovation meant to help hoteliers upsell rooms, speak to specific customer segments, and highlight accommodations features that separate their property from the competition. The module targets the two-thirds of website visitors that do not initiate a booking, leaving them unexposed to the in-depth room details typically featured in the booking engine. Dynamic, streamlined and illustrative content, the design makes the 'shopping' process easy for site visitors by displaying rich imagery first with the option to dive deeper into text content to learn more about a particular accommodation style.
"The purpose of the hotel website is to engage users and sell rooms, said Max Starkov, President & CEO of HeBS Digital. "Though many hotel websites fall desperately short when it comes to truly showcasing the hotel's main product: their rooms. The Rooms Showcase Module engages visitors and captures conversions by delivering images and information that inspire guests and ultimately lead to bookings. The module is an important addition to the smartCMS and a game-changing addition to the hotelier's arsenal."
Benefits of HeBS Digital's latest innovation include:
- Rich media storefront for the property's accommodations
- Improved user experience via a streamlined, visuals-first display
- Added search engine-friendly and user-informing content
- Easier upsells through automatic highlighting of higher-end accommodations and special offers
- Targeted messaging to customer segments to increase conversion rates
Learn more about the Rooms Showcase Module by viewing the official product description (PDF). Hoteliers interested in increasing online conversions can book a smartCMS demo here.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry's leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (www.hebsdigital.com).
HeBS Digital has pioneered many of the "best practices" in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 280 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital's direct online channel strategy and digital marketing expertise. Contact HeBS Digital's consultants at (212) 752-8186 or [email protected].
Editorial Contact:
Sara O'Brien
HeBS Digital
Phone: 212-752-8186
Email:[email protected]
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