eRevMax Completes 2-way Integration with Priceline.com for Seamless Connectivity

eRevMax, the leading hotel distribution and business intelligence service provider has completed 2-way XML integration with priceline.com, a leader in online and mobile travel, to offer faster connectivity to its hotel partners. The new upgraded integration will help accommodation providers connected to the channel using eRevMax's online distribution platforms - RateTiger , RTConnect and LIVE OS, to update inventory, availability and room rates in real-time. Priceline.com partner hotels will also benefit from eRevMax's Reservation Delivery Service, which facilitates automatic transfer of reservations booked at the channel directly into the hotel systems (CRS/PMS), thereby eliminating chances of missing reservations or overbookings.

Following the interface certification, priceline.com joins the eRevMax Channel Ecosystem, which will help it to gain access to a broader inventory of hotel product. Priceline.com, the flagship brand of the Priceline Group, has access to approximately 600,000 hotels, apartments and villas.

"Our partnership with eRevMax provides hotel properties with an easy to use interface to manage rates and inventory distributed through our sales channel. eRevMax's robust distribution platform has changed the way hotels can cost-effectively manage multiple channels online. This powerful and seamless integration will help our partners to significantly reduce time and tools they spend on managing rates," said Craig Schickler, Vice President, Hotel, priceline.com .

"This integration with priceline.com, one of the most popular OTAs in the world, will certainly improve our portfolio of offering a diverse range of distributors through the eRevMax Channel Ecosystem. This powerful and seamless integration will result in more efficient rate distribution, enhanced rate optimization and the streamlining of all connections. The data flow between the channel and hotels are immediately reflected on priceline.com platform in real-time and give it the opportunity to improve booking conversion, offer a wide range of products and increase revenues ," said Brain Dass, COO, eRevMax.

The improved connectivity is available now to all existing accommodation providers of priceline.com subscribed to eRevMax solutions – RateTiger, RTConnect and LIVE OS. eRevMax is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market, the mid-market and scaling up through the large, global hotel groups. The eRevMax Channel Ecosystem facilitates quality, certified connectivity and relationship management services to support complex revenue generation strategies.

About eRevMax: eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company's new offering is LIVE OS, a single sign on platform, simplifying the work for hotels to access their service providers and helps providers strengthen relationships with existing customers and gives them access to thousands more. First released in 2001, eRevMax's RateTiger channel manager helps more than 15,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost through efficient channel management. A further 5,000 hotels use RTConnect, the electronic distribution gateway which seamlessly integrates channel management functionality with the hotel's internal systems for more than 100 channels.

For more details, please visit http://www.erevmax.com/ or contact us on [email protected]

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Swapan Kumar Manna

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