Industry Update
Press Release19 December 2016

Choice Hotels International Expands Portfolio in Greece

First hotel expected to open in Athens in summer 2017

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Comfort Inn® (by Choice International)

ROCKVILLE, Md. -- Choice Hotels International, Inc. (NYSE: CHH) announced today it has signed a multi-unit development agreement with GVK Enterprises, a hospitality management and development firm, to introduce and establish a hotel portfolio in Greece.

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Choice anticipates the first property under the agreement will open by the summer of 2017 under the Comfort® brand flag in Athens, and four additional properties will be developed on the Greek mainland and islands under the Comfort®, Quality® and Clarion® brands.

"We are thrilled to be expanding our European portfolio to Greece, an important travel and tourism destination that has shown signs of strong recovery and positive forecasts," said Mark Pearce, senior vice president, international division, Choice Hotels. "Choice wants to support and participate in this recovery and we have every confidence that our brands will thrive in such a dynamic market."

"I'm delighted to work with Choice Hotels and bring their Comfort, Quality and Clarion brands to the Greek capital and islands. We look forward to helping Choice develop a portfolio of hotels that will appeal to international travelers visiting Greece for either business or pleasure. We are extremely proud to be able to bring Choice to a land filled with so much history and culture. Greece has always been one of the most popular tourism destinations and we look forward to sharing the food, hospitality and beaches with the rest of the world through the millions of guests of the Choice family," said George Kontos, President, GVK Enterprises.

This agreement follows several other EMEA market portfolio expansions that Choice has announced in 2016. In April, the company announced it had signed an agreement to deliver approximately 25 hotels and 8,000 rooms in UAE and Saudi Arabia by 2021. Other deals signed include establishing multiple hotels in Belgium and the co-branding of 19 properties in Germany, Austria and Hungary under the Comfort and Quality brands. Choice recently launched its upscale Ascend Hotel Collection® brand in the UK and France, with Turkey to follow in 2017.

Related Brands

Comfort

The Comfort brand, franchised by Choice Hotels, has been trusted by travelers and hotel owners for more than 30 years. With Comfort Inn, Comfort Inn & Suites and Comfort Suites hotel properties nationwide, the Comfort brand family is ready to take care of guests everywhere they need to be.
brand information

Quality Inn

By becoming a Quality® owner your hotel franchise instantly gains vast exposure as being one of the most recognized brands in the lodging industry.* Quality is Choice Hotels® largest conversion brand, and provides hotel franchise owners a great opportunity for an existing asset looking to strengthen its market position and to drive a return on investment.
brand information

Clarion

When you convert your hotel into a Clarion® franchise property, you tap into a unique opportunity. As a midscale full-service hotel offering food & beverage and meeting space amenities, Clarion is a nationally recognized hotel franchise brand serving a need in the “gatherings” marketplace not filled by any other hotel brand today.
brand information
Other Brands operated by Choice
Ascend Hotel Collection
Cambria Hotels
Clarion
Clarion Pointe
Comfort
Comfort Suites
Econo Lodge
Everhome Suites
MainStay Suites
Quality Inn
Rodeway Inn
Sleep Inn
Suburban
WoodSpring Suites

About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,000 hotels, representing over 590,000 rooms, in over 40 countries and territories as of December 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

Forward-Looking Statements

Certain matters discussed in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Generally, our use of words such as "expect," "estimate," "believe," "anticipate," "should," "will," "forecast," "plan," "project," "assume," or similar words of futurity identify such forward-looking statements. These forward-looking statements are based on management's current beliefs, assumptions, and expectations regarding future events, which, in turn, are based on information currently available to management. Such statements may relate to projections of the company's revenue, earnings, and other financial and operational measures, our liquidity, our ability to assist franchisees through relief or other financial measures, our ability to minimize or manage disruptions posed by COVID-19, and the impact of COVID-19 and economic conditions on our future operations, among other matters. We caution you not to place undue reliance on any such forward-looking statements. Forward-looking statements do not guarantee future performance and involve known and unknown risks, uncertainties, and other factors.

Several factors could cause actual results, performance, or achievements of the company to differ materially from those expressed in or contemplated by the forward-looking statements. Such risks include, but are not limited to, continuation or worsening of COVID-19 pandemic; changes in consumer demand; the impact of COVID-19 on the global hospitality industry, particularly in the U.S. travel market, changes to general, domestic, and foreign economic conditions, including as a result of COVID-19; future global outbreaks of pandemics or contagious diseases or fear of such outbreaks; foreign currency fluctuations; operating risks common in the lodging and franchising industries; impairments or losses relating to acquired businesses, changes to the desirability of our brands as viewed by hotel operators and customers; changes to the terms or termination of our contracts with franchisees; our ability to keep pace with improvements in technology utilized for marketing and reservations systems and other operating systems; our ability to grow our franchise system; exposure to risks related to our hotel-development, ownership and financing activities; fluctuations in the supply and demand for hotels rooms; our ability to realize anticipated benefits from acquired businesses; the level of acceptance of alternative growth strategies we may implement; operating risks associated with our international operations, especially in areas currently most affected by COVID-19; the outcome of litigation; and our ability to manage our indebtedness. These and other risk factors are discussed in detail in the company's filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports filed on Form 10-Q. Except as may be required by law, we undertake no obligation to update publicly or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

© 2020 Choice Hotels International, Inc. All rights reserved.

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