Creative Supply to continue collaboration with ESSEC and Elegancia Hotels
Bringing hospitality and branding excellence to MBA students
Creative Supply is moving into a second year of collaboration with ESSEC Business School and Elegancia Hotels, a Paris based hotel company. Part of the Strategic Branding module led by Visiting Professor Alex Gibson from DIT in Ireland, the collaboration aims to bring real-life learning experience to the students of MBA in International Hospitality and MBA Global Branding of ESSEC Business School.
Creative Supply is moving into a second year of collaboration with ESSEC Business School and Elegancia Hotels, a Paris based hotel company. Part of the Strategic Branding module led by Visiting Professor Alex Gibson from DIT in Ireland, the collaboration aims to bring real-life learning experience to the students of MBA in International Hospitality and MBA Global Branding of ESSEC Business School.
Creative Supply's Founder Youri Sawerschel will share his expertise in hospitality branding and will teach the students how to develop and market a hotel brand concept. Youri will draw from his international hospitality experience working for brands such as Kempinski Hotels, Vienna House and Le Méridien. The MBA students will have the opportunity to work on a real case study provided by Elegancia Hotels. The case study will involve the complete refurbishment of a hotel in the 9th arrondissement in Paris.
The outcome of the work of the MBA students will be shared during the Summer. Follow Creative Supply Linkedin page for live updates.
About Creative Supply
Creative Supply is a Zurich-based creative agency delivering branding, customer experience, and digital design — with strategy at its core.
Creative Supply builds brands and experiences that stand out and stand the test of time. From global brands to tomorrow’s leaders, the agency trusted by visionary teams at UBS, ABB, Kempinski, EPFL, LVMH, Mondelēz, Marriott, Proton Mail, Swiss Arbitration, Vienna House, FlexOffice and more.
Beyond client work, Creative Supply empowers thousands through workshops, courses, and executive training programmes in branding and experience design. The company's work and thinking are regularly featured in leading publications including The Wall Street Journal, The Economist, Monocle, Frame, Le Figaro, and Hospitality Net.