Recruit, the Leading Japanese Internet and Media Group, Acquires TrustYou to Help Accelerate its Global Growth Ambition

Today, Recruit Holdings Co., Ltd has announced the acquisition of TrustYou, the world's largest guest feedback platform, with the goal to further invest in the international hospitality and travel market. This marks a major milestone for TrustYou and results in increased opportunities for growth across the globe. TrustYou's management will remain to be lead by the two founders, Jakob Riegger and Benjamin Jost, in collaboration with the global...

Today, Recruit Holdings Co., Ltd has announced the acquisition of TrustYou, the world's largest guest feedback platform, with the goal to further invest in the international hospitality and travel market. This marks a major milestone for TrustYou and results in increased opportunities for growth across the globe. TrustYou's management will remain to be lead by the two founders, Jakob Riegger and Benjamin Jost, in collaboration with the global management team, who is committed to stay on board on a long-term basis. Through this investment, customers and partners will benefit from broader and faster product development as well as optimized customer service and account management.

Founded in 2008, TrustYou has established itself in the travel industry with its unique guest feedback platform and is currently operating from five headquarters around the globe: Germany, Romania, United States, Singapore, and Japan. TrustYou collects and analyzes approximately 100 million reviews every year for hundreds of thousands of hotels across the globe. The sophisticated platform is used by a large number of independent hotels as well as major global hotel chains such as AccorHotels, Best Western, NH Hotels, and Mövenpick Hotels. TrustYou's review summarization and ranking data are used by numerous search and travel sites, such as Google Search and Maps, KAYAK, Skyscanner or Hotels.com.

Benjamin Jost, CEO at TrustYou, states: "We meticulously searched for a partner who would help support and execute TrustYou's vision to build the world's largest guest feedback platform while allowing us to run the company as independently as before. With Recruit, we found a partner that is eager to support us with its financial resources and knowledge which will give us the necessary boost to accelerate future growth, be it organically or via further acquisitions."

Recruit expanded outside of Japan starting in 2009 with the goal to discover "Opportunities for Life" around the world. Recruit brings the principles of entrepreneurship and a strong sense of ownership to all their business holdings with their vast portfolio of software companies across ten major industries.

"TrustYou sparked our interest three years ago with its unique technology and product portfolio, as well as its highly successful, entrepreneurial team. Its remarkable growth from a small start up to a globally operating company is very impressive to us and we see a high potential for further growth and expansion. We are very committed to providing TrustYou with the necessary resources it needs to spearhead our big ambitions in the hospitality and travel market," adds Yoshihiro Kitamura, Head of Media and Solution Strategic Business from Recruit Holdings.

More information about TrustYou can be found at www.trustyou.com.

About TrustYou

TrustYou is the #1 Hospitality AI platform. Since 2008, the company has supported hotels and hotel groups worldwide in turning guest feedback, customer data, and automated interactions into measurable results. The platform unifies three core products in one system:

  • Customer Experience Platform (CXP): Centralizes all reviews and surveys, applies AI-driven analysis, and automatically responds to feedback with ResponseAI. Hotels gain deeper insights into the guest experience, strengthen their online reputation, and make more informed service decisions.
  • Customer Data Platform (CDP): Consolidates all guest data into so-called Golden Profiles, integrates consent management, and enables precise audience segmentation. This powers personalized marketing campaigns, drives more direct bookings, and fosters long-term guest loyalty.
  • AI Agent: Handles 100% of inbound communication—24/7, in any language, and across all channels. The TrustYou Agent delivers instant, context-aware responses, support bookings, upselling, and free up operational teams.

With TrustYou, hotels invest in a future-ready platform that makes the Always-Reply Future a reality: better guest experiences, more direct revenue, and more efficient operations. 

Learn more at www.trustyou.com.

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TrustYou is the #1 Hospitality AI platform. Since 2008, the company has supported hotels and hotel groups worldwide in turning guest feedback, customer data, and automated interactions into measurable results. The platform unifies three core products in one system: