Best Western, Select-Service Hotel, Eliminates Paper Authorizations with Sertifi
Sertifi, a technology innovator and leader in frictionless business, enables a prized Best Western property to securely capture payment authorizations online, speeding the process by 97 percent and verifying cards in real time.
The Best Western Plus Gateway Inn and Suites, located in Aurora, Colo., takes extraordinary pride in serving countless guests visiting world-renowned medical facilities nearby including the University of Colorado Hospital, Anschutz Medical Campus, Fitzsimmons Medical Complex, Medical Center of Aurora, and Denver Children's Hospital. Nearly 40% of their guests are visiting medical centers in the community.
The Best Western Plus Gateway Inn and Suites, located in Aurora, Colo., takes extraordinary pride in serving countless guests visiting world-renowned medical facilities nearby including the University of Colorado Hospital, Anschutz Medical Campus, Fitzsimmons Medical Complex, Medical Center of Aurora, and Denver Children's Hospital. Nearly 40% of their guests are visiting medical centers in the community. Commonly, guests are patients themselves, visiting patients, health professionals, or medical students.
"They're already dealing with appointments, extensive paperwork, and stress – we don't want to add to that," says Kyle Murray, general manager of the well-reviewed hotel.
With Sertifi eAuthorize, the property eliminated troublesome paper authorization forms and saw many other benefits such as:
- Reduced PCI Scope – all payment authorizations are stored on the cloud with zero paper trail, boosting PCI compliance and security
- Confirmed Authorizations in 3 Hours verses 4 Days – payment authorizations are collected significantly faster and verified instantly at the time of online capture with Address Verification System (AVS) check
- Upgraded Guest Experience – a smooth and seamless process for collecting payment authorizations online, delighting guests in today's digital world
- Gained 25 Hours per Month – employees are relieved of manual paper work and administration responsibilities, enabling them to focus extra time on creating memorable guest experiences
"Sertifi eAuthorize offers a modern, convenient, and secure way to capture payment authorizations from guests," says John Stojka, cofounder at Sertifi.
"The solution heightens PCI compliance and security, ensures hotel staff is operating at peak efficiency, and builds trust and credibility between guests and property."
About the Hotel
Visit Best Western Plus Gateway Inn and Suites online or call them directly at 720.748.4800.
About Sertifi
Sertifi provides a complete agreements platform used by tens of thousands of hospitality and travel businesses in more than 155 countries. Brands like Marriott, Topgolf, and AEG Worldwide trust Sertifi to efficiently and securely sign documents, complete payments and credit card authorizations, and exchange virtual card information. With decades of experience in hospitality and travel, Sertifi is building a network that gives guests and travelers across the globe a great experience from the start.