Industry Update
Press Release 2 April 2019

Choice Hotels Grows European Footprint with Three New Hotels

New Additions Include First Ascend in Italy, First Quality in Czech Republic

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Logo 'Choice Hotels International'

ROCKVILLE, Md. -- Underscoring its continued international expansion, Choice Hotels International, Inc. (NYSE: CHH), announced three new additions to its European portfolio: Hotel Aquarius Venice and V8 Hotel Köln @Motorworld, both members of the Ascend Hotel Collection located in Venice, Italy and Cologne, Germany, respectively, and Quality Hotel Ostrava, the first Quality-branded hotel to open in the Czech Republic.

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"Growing our global market share through bold development, proven brands, and an unmatched value proposition remains a key initiative for Choice, and the European market continues to present tremendous opportunity for this," said Mark Pearce, senior vice president, international division, Choice Hotels. "We're proud to build on our decades of success in the region by bringing even more lodging options to Europe, and we know these new hotels will be appreciated by business and leisure travelers alike."

These latest additions add more than 300 rooms to the company's European portfolio of more than 426 hotels across 19 countries.

  • V8 Hotel Köln @Motorworld (Cologne, Germany) - V8 Hotel Köln @Motorworld opened its doors to guests in March 2019 and is Germany's second hotel to join the Ascend Hotel Collection brand. Distinguished by its unique, automotive-themed interior design and features 112 tastefully designed rooms, each equipped with top-of-the-line amenities and infused with unique automotive artwork and furnishings. The hotel is part of MOTORWORLD Cologne Rhineland, a famous motor sport exhibition which is home of the private collection of the seven-time Formula 1 world champion Michael Schumacher. Visitors have convenient access to the city's top historical and modern attractions.
  • Quality Hotel Ostrava City (Czech Republic) - The eight-story, 185-room Quality Hotel Ostrava City is the first hotel under the Quality brand to open in the Czech Republic and the twelfth Choice-branded property to open in the region as part of the company's longstanding alliance with CPI Hotels, whose portfolio also includes Clarion and Comfort hotels. Ideally located in the center of downtown Ostrava, the Quality Hotel Ostrava features spacious rooms with modern fixtures and offers guests several unique amenities, including a Swedish sauna, wellness center, and electric automobile charging stations.
  • Hotel Aquarius Venice (Venice, Italy) - Located in the heart of historic Venice between the Santa Lucia railway station and the Rialto, the Hotel Aquarius Venice will be the first Ascend hotel to debut in Italy when it opens later this year. Each of the hotel's 28 rooms reflect the city's aquatic surroundings and rich tradition with warm colors, gilded-metal accents, contemporary furnishings, and locally sourced art and furniture. The hotel also features two lobby aquariums, a courtyard, a garden, and bar.

For more information on Choice Hotels international development opportunities, visit choicehotelsdevelopment.com/international.

Forward-Looking Statement This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.

Addendum This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Ascend Collection #F-5980, Quality Inn #F-48, and Clarion #F-1673. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850 or at [email protected].

© 2019 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

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About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,000 hotels, representing over 590,000 rooms, in over 40 countries and territories as of December 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

Forward-Looking Statements

Certain matters discussed in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Generally, our use of words such as "expect," "estimate," "believe," "anticipate," "should," "will," "forecast," "plan," "project," "assume," or similar words of futurity identify such forward-looking statements. These forward-looking statements are based on management's current beliefs, assumptions, and expectations regarding future events, which, in turn, are based on information currently available to management. Such statements may relate to projections of the company's revenue, earnings, and other financial and operational measures, our liquidity, our ability to assist franchisees through relief or other financial measures, our ability to minimize or manage disruptions posed by COVID-19, and the impact of COVID-19 and economic conditions on our future operations, among other matters. We caution you not to place undue reliance on any such forward-looking statements. Forward-looking statements do not guarantee future performance and involve known and unknown risks, uncertainties, and other factors.

Several factors could cause actual results, performance, or achievements of the company to differ materially from those expressed in or contemplated by the forward-looking statements. Such risks include, but are not limited to, continuation or worsening of COVID-19 pandemic; changes in consumer demand; the impact of COVID-19 on the global hospitality industry, particularly in the U.S. travel market, changes to general, domestic, and foreign economic conditions, including as a result of COVID-19; future global outbreaks of pandemics or contagious diseases or fear of such outbreaks; foreign currency fluctuations; operating risks common in the lodging and franchising industries; impairments or losses relating to acquired businesses, changes to the desirability of our brands as viewed by hotel operators and customers; changes to the terms or termination of our contracts with franchisees; our ability to keep pace with improvements in technology utilized for marketing and reservations systems and other operating systems; our ability to grow our franchise system; exposure to risks related to our hotel-development, ownership and financing activities; fluctuations in the supply and demand for hotels rooms; our ability to realize anticipated benefits from acquired businesses; the level of acceptance of alternative growth strategies we may implement; operating risks associated with our international operations, especially in areas currently most affected by COVID-19; the outcome of litigation; and our ability to manage our indebtedness. These and other risk factors are discussed in detail in the company's filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports filed on Form 10-Q. Except as may be required by law, we undertake no obligation to update publicly or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

© 2020 Choice Hotels International, Inc. All rights reserved.

Contact
Alannah Don
Choice Hotels International, Inc.
Phone: +1 301 592 5154
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