Industry Update
Supplier News 8 July 2021

How Swiss Deluxe Hotels Has Created a More Personalized Guest Booking Journey to Capitalize on the Post-Pandemic Return to Travel with PrivateDeal

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PrivateDeal SA

In the wake of the COVID-19 pandemic, luxury hotel brands worldwide have been held to a higher standard of guest care, personalization and enhanced transparency across all touchpoints of the guest journey, including during the booking process. As one of the most admired hotel associations in Switzerland, the Swiss Deluxe Hotels (SDH) wanted to meet and exceed those guest expectations for its portfolio of thirty-nine 5-star hotels.

To earn the business and loyalty of current and prospective guests who would normally book via third parties and OTAs, Swiss Deluxe Hotels brand, partnered with PrivateDeal to enhance the booking experience on the website.

The PrivateDeal AI-based Smart Negotiation Solution generates guest online interaction along with a personalized price proposal using the guest's history, profile, online interaction, and behavior to maximize website conversions. Even if a prospective guest does not complete the booking process, Swiss Deluxe Hotels will benefit from collecting valuable guest data. Select hotels were even able to generate ancillary revenues thanks to day-use online bookings driven by new demands.

"This cooperation with PrivateDeal strengthened our efforts to always be one step ahead of the market and to stay as close as possible to the needs of our hotel guests,” says Jan E. Brucker, Managing Director Swiss Deluxe Hotels.

To find out how SDH is able to meet their guests' needs, escape rate parity, optimize yield management, drive direct profits and build their guest database like never before, download the case study below!

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Case Study Swiss Deluxe Hotels

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About PrivateDeal SA

PrivateDeal SA is a Swiss company created in partnership with Ecole Hôtelière de Lausanne and providing a Smart Negotiation Solution for hotels. As a cloud based system setup directly on hotels" website, PrivateDeal allows guests to propose a price for a stay in response to which it will either accept or negotiate the offer through an AI-powered algorithm. The platform assists hoteliers in increasing direct bookings while better monitoring their pricing strategy through a demand-driven approach.

Matthieu Mauguin
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