Industry Update
Supplier News21 July 2021

Coco Collection Selects Cendyn To Power Their Crm And Loyalty Programs

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Cendyn

Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, is excited to announce Coco Collection has selected Cendyn to power their CRM and loyalty program across the Collection’s portfolio of boutique luxury resorts in the Maldives.

Using eInsight CRM, Coco Collection will have access to the industry’s most robust CRM solution, allowing them to learn more about the unique preferences of each guest and deliver unforgettable experiences throughout the guest journey. By collecting and organizing data from multiple sources, eInsight CRM’s unified profiles provide an in-depth look at each guest’s interests and behaviors. With the CRM’s ability to provide automation, segmentation, and reporting, Coco Collection can leverage the data within each guest profile and create the personalized guest experiences that drive revenue and repeat visits across their portfolio.

Coco Collection has also selected Cendyn to power their new Coco Rewards program. Powered by eLoyalty, their loyalty program will offer tiered benefits as well as the ability to earn and redeem points for resort experiences. Unique to Coco Rewards, members can redeem points without losing tier status, allowing them to enjoy the instant benefits that come with that tier at every visit.

“At Coco Collection, we excel at providing one-of-a-kind guest experiences immersed in the beauty and culture of the Maldives. We’re excited to work with Cendyn and their CRM technology to evolve our offerings and create even more unforgettable experiences for every guest. This collaboration will also enable us to offer a personalized and dynamic loyalty program that is completely unique to Coco Collection.” said Hussain Hilmy, Co-Founder and Board Director at Coco Collection.

“We are thrilled to collaborate with Coco Collection on this exciting next chapter for the group. By combining the power of eInsight CRM and eLoyalty, Coco Collection will enhance every guest’s experience and drive loyalty through the Coco Rewards program. Coming out of a very challenging year, the teams are setting themselves up for huge success with technology that allows them to drive demand where they need it most.” said John Seaton, Chief Revenue Officer.

About Coco Collection

Since their launch in 2005, Coco Collection has crafted five-star destinations of different character and won awards for doing so with passionate flair. Each Coco Collection Resort in the Maldives is a haven for lovers of travel and style. Each celebrates traditional Maldivian architecture and ambiance. But each offers a distinct and extraordinary reality. As part of the world-renowned, pioneering Sunland Hotels group, Coco Collection benefits from over 30 years’ hospitality expertise. Sunland’s heritage of pushing boundaries and creatively evolving sets their high standards, pushes their creativity and enriches their guests’ experience.

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About Cendyn

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. Their software solutions drive sales, marketing, and revenue performance for tens of thousands of hotels across the globe with a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales, and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With office headquarters in Boca Raton, FL, USA, and offices around the globe in Germany, Singapore, Thailand, and Japan, Cendyn proudly serves customers in 143 countries. Their software solutions deliver billions of data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit www.cendyn.com.

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Verena Mitterling
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