Industry Update
Supplier News30 September 2021

The award-winning Celtic Collection teams up with For-Sight for CRM & Insights solution

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Edinburgh - The award-winning Celtic Collection has partnered with For-Sight with a multi-year contract to enhance its guest relationships and marketing and execute a first party data driven strategy, using For-Sight’s CRM and Marketing solution.

Speaking of the advantages of the partnership between The Celtic Collection and For-Sight, Vanessa Russell, Group Marketing Director at The Celtic Collection had this to say about the benefits for the Collection’s strategy going forward, “For-Sight’s solution will allow us to deliver a personalised experience to each guest, through use of first party data. Our goal of being able to deliver this, at scale, will be fulfilled by For-Sight’s easy-to-use platform.”

For-Sight Guest Engagement is a CRM solution specifically designed for hospitality accommodation providers powered by first party data from across the hotel technology ecosystem, offering the tools and insights to deliver personalised guest communications, allowing operators to build and enhance the guest experience, identify opportunities, and drive loyalty.

The Celtic Collection’s move to For-Sight’s digital solution aligns with the increasing expectation of consumers to deliver personalised and targeted communications. ”As the industry moves to recover from the impacts of the Coronavirus pandemic, being able to deliver a personalised experience and targeted marketing, at scale, will be key to making that recovery sustainable. For-Sight’s solution will allow us to adopt a data driven approach to the guest experience going forward,” continued Group Marketing Director, Vanessa Russell at The Celtic Collection.

“We’re delighted to partnering with The Celtic Collection, the latest in our growing list of luxury resort partners, as well as Ryder cup venues!” said For-Sight Chief Commercial Officer, Nigel Allport. “The Celtic Collection is a brand known globally for providing excellence. Everyone at For-Sight is thrilled to be supporting the team at The Celtic Collection in delivering the world-class experience they’re known for. First party data is playing an increasing role in delivering a better experience for guests and increased returns for the operator. For-Sight will allow The Celtic Collection to make decisions and execute their strategies based on clean, actionable data – we can’t wait to see what this partnership delivers for them”.

About The Celtic Collection

The Celtic Collection is a prestigious portfolio of experience-focused UK business and leisure destinations. Born from the legacy of the world-renowned Celtic Manor Resort, the group’s flagship destination at the gateway to South Wales, The Celtic Collection brings together premium accommodation with exemplary service and world-class facilities.

Celtic Manor Resort is one of Europe’s finest destinations for luxury escapes, family breaks, golfing getaways and business events. Host venue for the 2010 Ryder Cup and the 2014 NATO Summit, the resort has been voted the UK’s Best Hotel at the Meetings & Incentive Travel Awards for nine of the last 10 years.

The Celtic Collection includes the 330-room, five-star Resort Hotel, the historic 19th century Manor House with 70 rooms, the 148-room Coldra Court, the Newbridge on Usk country inn with six rooms, Tŷ Hotel Magor with 129 bedrooms and 10 luxurious Hunter Lodges.

In addition, the Collection includes a choice of eight restaurants, three championship golf courses, two exceptional spas and three health clubs, adventure golf, treetop high ropes course, fishing and tennis courts.

Expansion plans include opening The Parkgate Hotel in Autumn 2021 in partnership with the Welsh Rugby Union, and Tŷ Hotel Milford Waterfront in Spring 2022 in partnership with the Port of Milford Haven.

About For-Sight

For-Sight helps hospitality professionals to unlock the guest journey, through data management, operational insights and tools to provide a personalised experience for every guest at every touchpoint.

For-Sight unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other transactional systems into a central source of truth for each guest and their journey with your brand.

For-Sight"s CRM functionality and powerful multi-channel tools allow opportunities to be identified and personalised communication and marketing campaigns to be delivered, at scale, to increase direct
revenue, loyalty and engagement.

For-Sight is headquartered in Edinburgh, UK.

Follow For-Sight on LinkedIn and Twitter.

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Jamie McBride
Head of Marketing
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