Soho Boutique Hotels Selects Amadeus as Distribution Partner to Increase Travel Agency Bookings and Revenue
The Spanish hotel chain has implemented iHotelier® GDS to enhance its connectivity to corporate travel agencies and build its online presence
As corporate travel returns, hoteliers are re-examining their strategies to target and win this share of business. A strong distribution mix is essential to reach travelers and travel agents on the channels where they actively shop and book.
As part of its growth strategy, Soho Boutique Hotels is expanding its online footprint to increase brand awareness, visibility, and bookings across third party channels. The hotel chain, with more than 30 properties in main destinations across Spain, has selected Amadeus to support its corporate business objectives in targeting travel agencies using the industry’s major global distribution systems (GDSs). Amadeus’ iHotelier GDS capabilities will allow Soho to sell its rooms to more than 350,000 travel agencies worldwide while maintaining full control of changes to inventory, rates, and availability.
We are a small hotel chain with big aspirations, and we trust Amadeus as a leading name in hospitality technology to help us meet our growth objectives. Connecting our properties to the GDS will unlock revenue opportunities, identify profitable new travel agency partnerships, and streamline our entire distribution process. Bel én Gil Monreal, Director of Sales, Soho Boutique Hotels
We are thrilled to welcome Soho Boutique Hotels to the Amadeus family. We are proud to provide solutions and service to hotel companies of all sizes, and we look forward to helping Soho achieve its strategic goals now and in the future. Jan Tissera, Head of International, Hospitality, Amadeus
About Amadeus
Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet.
Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow.
We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make positive contribution to our world.
We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology.
We are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 13 years.
Amadeus. It's how travel works better.
To find out more about Amadeus, visit www.amadeus-hospitality.com.
