VAI Resort Taps Hapi and Salesforce to Deliver Hyper-Personalized Guest Experiences — Source: HAPI (Data Travel, LLC)

MIAMI and GLENDALE, Ariz.VAI Resort, a $1 billion, 60-acre oasis featuring a 1,100-room luxury hotel scheduled to open in 2024 in Glendale, Arizona, has partnered with Hapi and Salesforce to personalize and differentiate guest service across the entire resort.

The VAI operating team has selected Hapi Guest, a suite of hospitality-ready tools and configurations built for Salesforce CRM, to power a groundbreaking 360-degree personalized guest experience when the hotel opens next year.

VAI Resort located in Glendale, Arizona less than 20 minutes from Phoenix Sky Harbor International Airport and less than 1,000 feet from State Farm Stadium, will be the largest resort in Arizona and a premier daylife, nightlife, and entertainment destination in the U.S. At its core, a $40 million, state-of-the-art VAI Amphitheater concert stage is combined with a hotel tower that transforms into premium concert viewing from room balconies. Other amenities include:

  • Konos Island, a 52,000-square-foot beach paradise and the largest party island in the U.S., featuring cabana service, DJ booth, and aerial bar.
  • 5-acre swimming oasis with temperature-controlled clear blue water and white sand beaches.
  • 12 elevated dining opportunities featuring a range of international cuisines.
  • 80,000 square feet of high-end retail shopping and 40 luxury retail destinations.
  • 80,000 square feet of flexible meeting and event space.
  • 20,000-square-foot luxury spa and fitness center.
  • The world’s first Mattel Adventure Park.

VAI Resort will turn to Hapi and Salesforce to deliver elevated, connected and memorable experiences that are orchestrated from booking to arrival and throughout the guest’s stay. Differentiated guest experiences start with guest data and the ability to action the data across all channels. Hapi Guest will seamlessly connect property systems in realtime to Salesforce, providing rich, unified guest profiles that can be personalized with intelligence.

While Salesforce is recognized as the global leader in enterprise digital engagement and marketing across many industries, leadership at VAI wanted a partner with deep hospitality expertise to help setup and deploy the Salesforce ecosystem. This includes the many one and two-way integrations to VAI’s operational systems and enhanced hospitality functionality for Salesforce found only in Hapi Guest.

The epitome of delivering exceptional guest experiences resides in accessible, superior data strategically harnessed by hoteliers. VAI Resort, as a uniquely integrated entertainment and resort destination, selected Hapi and Salesforce to seamlessly unify diverse experiences, empowering our team to curate impactful memories at each guest touchpoint. These tools enable a cohesive and personalized guest journey, consistent across every area of the resort. Grant Fisher, President and CEO of VAI Global Development
We’re proud to be one of the sought after technology partners for what will certainly be an incredibly innovative destination. We look forward to helping the VAI team push the boundaries for providing the most elevated guest experiences across the entire guest lifecycle, leveraging data across all systems. Luis Segredo, CEO of Hapi


Set to debut in 2024, the $1B VAI Resort will be Arizona’s largest and boldest hotel, entertainment, and culinary destination. Ideally set in Glendale, at the heart of Metro Phoenix, VAI will redefine the concept of a full-service resort hotel by delivering a multi-faceted experience featuring four hotel towers, more than 1100 rooms, suites, and villas, the VAI Amphitheater, a music and entertainment venue featuring a $40 million state-of-the-art stage, 12 signature restaurants, Konos Island and Beach Oasis, a luxury spa, nightclub venue, rides, attractions, curated retail and art installations. Led by Grant Fisher, the 27-year-old hospitality entrepreneur, and the VAI Global Development team, VAI will be the manifestation of a dream to create the world’s most iconic resort in the most unexpected yet perfect location. For more information, visit or follow on social @vairesort.

About HAPI

Hapi is the hospitality industry's leading platform for fast and cost-effective connectivity between technology systems, allowing hotel companies access to critical guest and transactional data. Hapi exposes event streams and transactional APIs from hotel systems at scale; stores normalized hotel system data in a secure and scalable fashion in AWS; and seamlessly integrates hotel data into Salesforce CRM, allowing hotel companies to deliver enhanced, personalized guest journeys. Hapi serves 7,000 hotels globally, including IHG Hotels & Resorts, Sonesta Hotels, Accor, Hyatt Hotels, Rosewood Hotels, Margaritaville and SH Hotels and Resorts. Visit Hapi at

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